Guru's Verification engine ensures consistency, confidence, and trust in the knowledge your organization shares. Learn more.

Market Podcast Products: Trafficking in TAP

There are some key differences to trafficking Market and Spreaker shows compared to National Podcasts

1) Due to the way they are served, you must select the On Demand Delivery Method instead of the Podcast Method.

image.png

2) For National, each "Station/Podcast' represents a single show. For Market Podcasts, 3 "Station/Podcasts" cover the entire network.image.png

  • MARKET_PODCASTS_FUTURI_HOST
  • MARKET_PODCASTS_VOXNEST_HOST
  • SPREAKER_PODCAST_NETWORK

These 3 stations are combined in the Content Tag: Network-Local_Market_Podcasts. This tag will be embedded in Operative so it should push over accordingly.

3) If you need to traffic to a specific show

  • Targeting the Content Tag: Network-Local_Market_Podcasts
  • Under Listener Targeting Rules, select TTag
  • Type in the desired show (these can be pushed from Operative
  • Format: show_id:123456
  • Find All IDs here
  • To target multiple shows, separate them using commas

image.png

You must have Author or Collection Owner permission to create Guru Cards. Contact your team's Guru admins to use this template.