Configuring the purchase flow
The Magine Pro platform gives you several options on how to guide your users through the purchase flow depending on your monetization model.
Best practice SVOD
For services with subscriptions, we recommend this configuration:
- Advertise your subscriptions on your commercial landing page and add a link to the offer. The URL will look like this: https://YOURSERVICEURL.COM/purchase-offer/OFFERID. You can find the offerID in the Magine Pro Console.
- Consider allowing your users to browse your content without being logged in. Read more about Open Service here.
- Enable the setting "Purchase on registration" here. This will guide your customers into the checkout flow after they create an account. If you decide to make this step mandatory all existing user accounts with no active subscription offer are pushed into the checkout flow.
- If you don't make the checkout flow mandatory also enable "Purchase on content page" here. This will allow any user who skipped the checkout at account creation to initiate the purchase flow from the details page of an asset.
- Add a text that is shown to all customers if they have no access to the content here.
- Enable promotion codes here to add a promotion code consumption field in the checkout flow.
- Add a subscription page to the website.
- Add a 16:9 image, and unique selling points to all your offers. Also, translate your offer if you support multiple languages in your service.
- Decide if you want to hide the "Subscribed" box on the details page. You can change the settings here.
Best practice TVOD
For services with rental and EST offers only, we recommend this configuration.
- Consider allowing your users to browse your content without being logged in. Read more about Open Service here.
- Enable "Purchase on content page" here. This will allow any user to initiate the purchase flow from the details page of an asset.
- Add a text that is shown to all customers if they have no access to the content here.
- Enable promotion codes here to add a promotion code consumption field in the checkout flow.
- Add a 16:9 image, and unique selling points to all your offers. Also, translate your offer if you support multiple languages in your service.
Best practice Hybrid services
- Advertise your subscriptions on your commercial landing page and add a link to the offer. The URL will look like this: https://YOURSERVICEURL.COM/purchase-offer/OFFERID. You can find the offerID in the Magine Pro Console.
- Consider allowing your users to browse your content without being logged in. Read more about Open Service here.
- Enable "Purchase on content page" here. This will allow any user to initiate the purchase flow from the details page of an asset.
- Add a text that is shown to all customers if they have no access to the content here.
- Enable promotion codes here to add a promotion code consumption field in the checkout flow.
- Add a subscription page to the website.
- Add a 16:9 image, and unique selling points to all your offers. Also, translate your offer if you support multiple languages in your service.