Guru Branded Graphics: Vector Elements

Lines and boxes and shadows, oh my!

The main graphical elements used are black strokes, boxes, and shadows. This gives the page some visual interest while remaining clean and simple.

Doodles

Simple — and in most cases, black — vector doodles should be used as flare or accent on other objects. Only use one doodle per object, and use them sparingly throughout one composition. Other examples:

Doodle library here.

Shapes

Use sparingly. Guru shapes represent bits of knowledge. Use as multiple tiny shapes in the background (think confetti). Or, as a single large shape positioned as the main anchor point of an image. They should always be green or a neutral color.