Guru's Verification engine ensures consistency, confidence, and trust in the knowledge your organization shares. Learn more.

Creative Performance

Creative Performance in the Campaign Dashboard

What is it?

Performance broken down by creative. Click the link on the Creative Name to see the Creative Preview. Use the Active Creative toggle to see creatives that are currently active. 5 creatives are shown by default. Use the pagination to see more.

Product Availability

Some Youtube creatives (DV360) may not be available. iHeartMedia Podcast and iHeartMedia Streaming do not support creative preview. LinkedIn Creative Names will not always populate due to data limitations. LinkedIn, Reddit, Pinterest Videos, Amazon Display, and Amazon CTV (when creative is set up as Streaming TV Studio) do not support creative preview. Only select Twitter Creative support creative previews.

iAN Podcast and iAN Streaming Audio do not support Clicks or Completion Rate. iHeartMedia Podcast, iHeartMedia Streaming Audio and CTV do not support clicks.

Some iHeartMedia Podcast and iHeartMedia Streaming Audio may return with empty creative names when they are programmatic guaranteed and programmatic revenue channel creative. This is because some providers do not return the creative name and therefore, we are unable to map those impressions to the creative name.

iHeartMedia Podcast and iHeartMedia Streaming Audio creative impressions between September 2024 and October 2024 may not match the overall impressions due to an ad server transition that resulted in missing reporting data on the creative level. All impressions were run, but there may be reporting gaps.

Broadcast Radio is not available in the widget.

Read more about the Active Creative toggle here.

Note: Facebook clicks metric displays All Clicks, not Link Clicks. Refer to the Social Engagements widget to see specific Facebook Link Clicks.

Audio Creative Specific Notes

If an audio ad is associated with a companion banner, the creative name will include a string that says "COMPANION," "COMP" or any similar form. For creatives that run with a companion banner, these impressions are just audio impressions that were served with a companion banner, but is still an audio impression.

For example, if the total impressions served for an audio campaign were 500,000 and there are two creatives associated with the campaign - one Audio and one Companion. If 200,000 were served to the companion creative, then 250,000 of the audio ads ran with a companion banner. The remaining 300,000 impressions that ran on the Audio creative ran only audio, with no companion banner.

You must have Author or Collection Owner permission to create Guru Cards. Contact your team's Guru admins to use this template.