Proofed | Editors | Emeritus | Cambridge Judge Business School (CJ) | Video Style Guide
Key Style Guide Information and Links
This card covers guidance for editing CJ videos.
Dialect: UK English
Use these video specifics alongside the school's writing style guidance:
For any style points not covered in the school style guide materials, refer to:
Use the Title Case Converter to confirm correct approaches to casing capitalisation.
Important Notes
Use the school's full name – no abbreviations: Cambridge Judge Business School Executive Education
bullet lists
If you use a complete sentence to introduce a bulleted list, then end it with a full stop, not a colon.
For full-sentence bullets, start each point with a capital letter and end with a full stop.
For lists of points that are not full sentences:
place a colon at end of the sentence introducing the list
use lowercase to start each point
use a full stop only after the last item of a bulleted list of incomplete sentences/phrases.
title screen
Course title: ALL CAPS
faculty intro
Title Case
If the faculty member's title is given in the top box alongside their name, it must be abbreviated: Dr / Prof (screenshot below is incorrect)
No full stops after initials (screenshot below is incorrect)
split frame
Text: sentence case
Use full stops only for complete sentences that are not lead-ins.
pip (picture-in-picture) screens
All text: sentence case
Use full stops only for full sentences that are not lead-ins.
callouts
Text: sentence case
Use full stops only for full sentences that are not lead-ins.
null screens
Headers: sentence case (bold)
Body text: sentence case
Use full stops only for full sentences that are not lead-ins.
tables
All text: sentence case