Proofed | Editors | Emeritus | Cambridge Judge Business School (CJ) | Video Style Guide

Key Style Guide Information and Links

This card covers guidance for editing CJ videos.

• Dialect: UK English
• Use these video specifics alongside the school's writing style guidance:
• Proofed | Editors | Emeritus | Cambridge Judge (CJ) Style Guide
• For any style points not covered in the school style guide materials, refer to:
• Editors | Emeritus | Chicago Manual of Style (CMoS) Guidelines for Emeritus Content
• Spelling: Oxford Dictionaries

Important Notes

• Use the school's full name – no abbreviations: Cambridge Judge Business School Executive Education

bullet lists

• If you use a complete sentence to introduce a bulleted list, then end it with a full stop, not a colon.
• For full-sentence bullets, start each point with a capital letter and end with a full stop.
• For lists of points that complete the lead-in:
• place a colon at end of the sentence introducing the list
• use lowercase to start each point
• do not use semicolons after the points, and do not add 'and' or 'or' after the penultimate point
• do not use a full stop after any of the points (including the final point)

title screen

• Course title: ALL CAPS

faculty intro

• CMoS Title Case
• If the faculty member's title is given in the top box alongside their name, it must be abbreviated: Dr / Prof (screenshot below is incorrect)
• No full stops after initials (screenshot below is incorrect)

split frame

• Text: sentence case
• Use full stops only for complete sentences.

pip (picture-in-picture) screens

• All text: sentence case
• Use full stops only for full sentences.

callouts

• Text: sentence case
• Use full stops only for full sentences.

null screens

• Headers: sentence case (bold)
• Body text: sentence case
• Use full stops only for full sentences.
• Do not add full stops to imperative sentences that function as headers/subheaders.

tables

• All text: sentence case