Editors | Emeritus | Emory Goizueta Business School (EMG) | Video Style Guide
Key Style Guide Information and Links
- Dialect: US English
- Use these video specifics alongside the school's writing style guidance:
- For any style points not covered in the school style guide materials, refer to:
- Editors | Emeritus | Chicago Manual of Style (CMoS) Guidelines for Emeritus Content
- Spelling: Merriam–Webster
- Use the Title Case Converter to confirm correct approaches to casing capitalization.
Important Notes
- Only use "organization(s)" if it matches the faculty's audio: retain use of "firm(s)" and "company(ies)" if that's what's used in the voiceover.
- Spell out numbers one to nine; use numerals for 10 and above.
- EXCEPTION: Use all numerals in graphs/charts/tables.
periods
Use periods only for full sentences (in all frame/screen types).
- Bullet lists:
- If all bullets are fragments: no periods
- If all bullets are full sentences: use periods
- In a mixed list of single sentences and fragments: no periods
- If the bullet asks a question, use a question mark.
- Where bullets are full sentences, lead-in/intro should end with a period.
- Where bullets are fragments, lead-in should end with a colon.
title screen
- Video Title: Title Case (CMoS)
faculty intro
- Name, Designation, Organization Name: Title Case (CMoS)
split frame
- Header: Title Case (CMoS)
- Lead-in: sentence case
- Body text: sentence case
wide with textbox
- Textbox Header: ALL CAPS
- Body text: sentence case
60:40 (presenter and text)
- Header (if present): Title Case
- Lead-in for bullet list made up of full sentences: Title Case
- Lead-in for bullet list where bullets aren't full sentences: sentence case
- Body text: sentence case
60:40 (image and text)
- Header: Title Case (CMoS)
- Body text: sentence case
bleed with text
- Text: sentence case
null screens
- Screen Header: Title Case (CMoS)
- Subheaders: sentence case
- Body text: sentence case
tables
- Screen Header: Title Case
- Subheader: sentence case
- All rows and columns: sentence case
- Use numerals in tables rather than spelling out numbers
