Proofed | Editors | Emeritus | University of Texas McCombs School Executive Education (UTEE) Style Guide | CEN.SEPO / SUST.SEPO / MGPE / RIMA / ENTR / LOCE

Key Style Guide Information and Links

This card covers style guidance for UTEE e-learning documents.

• For any style points not covered in this guide, refer to:
• AP Style
• Spelling: Merriam–Webster
• Dialect: US English
• For marketing documents, use:
• Proofed | Editors | Emeritus | University of Texas, McCombs School of Executive Education (UTEE) | Marketing Style Guide
• For video editing specifics, refer to:
• Proofed | Editors | Emeritus | University of Texas McCombs School Executive Education | Video Style Guide

School and Course Terminology

course, teacher and learners

Bold green indicates the preference for this school/the specified courses.

• UTEE-CEN.SEPO / UTEE-SUST.SEPO / UTEE-RIMA / UTEE-ENTR

• UTEE-MGPE / UTEE-LOCE

school name and faculty

• Use Professor, not Prof.
• Dr. may be applicable in some cases
• UTEE-MGPE:
• Dr. Beach (Dr. Fred Beach), Prof. Hales (Prof. Jeffrey Hales), Dr. Gülen (Dr. Gürcan Gülen)
• UTEE-LOCE:
• Dr. Daly, Dr. Paulson

Important Course-Specific Notes

• For UTEE-MGPE: Please retain the use of company/companies (no need to correct to organization[s])
• For UTEE-RIMA: Use numerals in the Module Overview header box content listing:
• This module has 7 videos, 2 discussion boards, a quiz, and 4 assignments. You will need approximately 9 hours to complete this module.

Capitalization

• Capitalize the first word after a colon only if it is a proper noun or the start of a complete sentence.

Headers/subheaders

• For UTEE-CEN.SEPO:
• Headers: AP Title Case
• Subheaders: AP Title Case
• For UTEE-SUST.SEPO / UTEE-MGPE / UTEE-RIMA / UTEE-ENTR / UTEE-LOCE:
• Headers: AP Title Case
• Subheaders: sentence case
• See the Title Case Converter to confirm correct capitalization for title/sentence casing.

Punctuation

• Do not use the serial comma unless required for clarity.
• Parenthetical dashes: use spaced em dashes.

Numbers

• Spell out numbers one to nine; use numerals for 10 and above.

Bullet Lists

• Use periods only for full sentences.

Citations/Referencing

• Use CMoS Notes and Bibliography style for citations and references.
• Where a website URL, followed by source organization name in brackets, is given in the Associated Resources list, please ensure there is a period at the end, as for other references.

Preferred Spellings

• startup