Rebuy x Dynamic Yield Battlecard

See below for a Rebuy vs. Dynamic Yield competitor analysis. The following includes a high-level overview and product comparison.

Overview

Rebuy and Dynamic Yield are competitors in the personalization space based on similar product offerings. Dynamic Yield uses a similar rules engine to Rebuy, but the main distinction is that they create their audience segmentation separately from their recommendation rules.

Important to note: Dynamic Yield is not focused on eCommerce anymore and is aiming to acquire enterprise organizations across multiple different industries (Cars, Financial Services, Travel and Hospitality, Gambling, and more). Due to this, Dynamic Yield has to build features that work for each industry, and in many cases, customers may pay for but never use features that the company offers because they may not be necessary for the specific business, industry, or size of the client.

Rebuy vs. Dynamic Yield Customer Base

• Rebuy:
• 7,000+ brands using Rebuy
• 3,000+ Shopify Plus brands using Rebuy
• Dynamic Yield:
• <500 brands using Dynamic Yield

Rebuy vs. Dynamic Yield Platforms Support

• Rebuy:
• APIs for integration into Headless / MACH websites and is, therefore, Platform Agnostic
• Shopify and Shopify Plus
• Dynamic Yield:
• APIs for integration into any Headless / MACH websites and is, therefore, Platform Agnostic
• Magento
• Shopify Plus
• Salesforce Commerce Cloud
• SAP

Rebuy vs. Dynamic Yield Product Comparison Guide

Where Rebuy Wins

Rebuy vs. Dynamic Yield Product Comparison Details

Where Rebuy Wins

1. Subscriptions
1. Dynamic Yield does not support subscription functionality like Subscription Pop-Ups and does not offer Switch-to-Subscription opt-in.
2. How does Rebuy differ? With subscription opt-in support across brands' storefronts and customer experience, there is a notable increase in LTV. In the Smart Cart, brands with a "Switch-to-Subscription" see up to a 25% increase in subscription opt-ins.

2. Shopping Cart
1. Dynamic Yield does not have a shopping cart tool, they only have product recommendation widgets that can be added to the site's shopping cart.
2. As such, brands:
• Have a non-custom cart OR an additional app (bigger tech stack, slower storefront)
• Have to get a developer to custom-code the Dynamic Yield recommendations into their cart
• Have no additional cart features
• Won't have integrated cart features (Multi-Tier Progress Bar, Gift with Purchase, etc.) without effort
3. How does Rebuy differ? Rebuy is a cart experience, not just in-cart product recommendations.

3. Smart Links
1. Dynamic Yield does not have a link/landing page tool.
2. Smart Links has several benefits, but here is how Dynamic Yield compares:
• ROAS: Dynamic Yield allows customers to build audiences based on data that has been imported, meaning they can share data between Facebook and Dynamic Yield using their pixel to try to improve their ROAS on the corresponding pages.
• CR: When customers click on a link or tag, they are only brought to the specific URL with no direct personalization on the journey itself (discounts, landing location, etc.).
• AOV: Dynamic Yield does have personalization throughout the customer journey, and matches us there.
• Multi-use: Smart links can be used in many different locations - ads, influencers, retail, delivery experiences, etc.
3. How does Rebuy differ? Smart Links creates custom, tailored journeys for customers and goes above and beyond what a personalized ad would do for customers clicking from Facebook.

4. Post-Purchase
1. Dynamic Yield does not have Post-Purchase flows.
2. How does Rebuy differ? Post-Purchase Offers personalize the post-purchase experience and improve customer lifetime value immediately after the sale. As eCommerce evolves and continues to add new features and functionality, Rebuy is committed to building these tools and optimizing them for brands.

5. Reorder Landing Pages
1. Dynamic Yield does not have a Reorder Landing Page solution.
2. Dynamic Yield does have a win-back email that places personalized recommendations directly into emails, but does not make use of separate landing pages in any way.
1. As such, they also don't offer a "Switch-to-Subscription" option in the reorder flow.
3. How does Rebuy differ? Rebuy offers dedicated landing pages for reordering to make it seamless/effortless. Rebuy also offers Switch-to-Subscription functionality which significantly increases LTV and reduces friction for customers.

6. Integrations
1. Dynamic Yield's integrations are limited.
1. Since they are API first and focused on major enterprise businesses across multiple industries, they partner with platforms, not apps.
2. Find an updated list of Dynamic Yield's integrations here.
1. Find an updated list of Rebuy's integrations here.
2. How does Rebuy differ? Rebuy is more focused on the current, up-and-coming partners in the Shopify ecosystem. Any sort of custom app integration with Dynamic Yield would likely be cost-prohibitive and time-consuming.

7. Pricing
1. Dynamic Yield's platform has been viewed as an expensive option and many business owners talk publicly about the ROI when using Dynamic Yield -- unless the brand is using every single feature to its highest potential, it is unlikely that it makes sense to use the product.
2. According to brands' sentiment, pricing starts at a flat rate of $4k-$5k/month and is likely an annual billing structure.
1. Dynamic Yield has done several price increases over the last 5 years.
3. How does Rebuy differ? Rebuy's pricing model is not nearly as expensive, nor is it a "paid add-on" model. Brands will be billed based on their orders per month and/or the amount of revenue generated with the platform to ensure a positive ROI. Find a detailed outline of Rebuy's pricing here.

8. Checkout
1. In-Checkout Offers (checkout.liquid): Dynamic Yield does not have an explicit tool that enables this, but given that it is an API-first product, a developer could presumably hard code it in.
2. Checkout Extensions: Dynamic Yield does not have this.
1. Developers will need to build new custom apps if they want to use Checkout Extensions.
3. How does Rebuy differ? Not only are brands missing a major opportunity by not offering in-checkout offers, but the future of Shopify's checkout is checkout extensions. Shopify no longer allows new stores to use checkout.liquid and old stores are heavily recommended to begin migrating over to Checkout Extensions.