Editors | Emeritus | Wharton Business School (University of Pennsylvania) (WH) | Video Style Guide
Key Style Guide Information and Links
This card covers guidance for editing WH videos.
- Dialect: US English
- Use these video specifics alongside the school's writing style guidance:
- For any style points not covered in the school style guide materials, refer to:
- Editors | Emeritus | Chicago Manual of Style (CMoS) Guidelines for Emeritus Content
- Spelling: Merriam–Webster
- Use the Title Case Converter to confirm correct approaches to casing capitalization.
- WH-ECFO: Do not change the word "firm" to "organization".
INTRO SCREEN
All text: ALL CAPS
faculty intro
- Name: ALL CAPS
- Designation: ALL CAPS
split frame / 60:40 screen
- Header/lead-in (if applicable): ALL CAPS
- All other text: sentence case
- Use periods only for full sentences.
text boxes
- Header/lead-in (if applicable): ALL CAPS
- All other text: sentence case
- Use periods only for full sentences.
callouts
- Screen Header: ALL CAPS
- Screen subheaders: sentence case
- Header/lead-in in callout (if applicable): ALL CAPS
- Body text in callout: sentence case
- Use periods only for full sentences.
null screens
- Screen Header: ALL CAPS
- Subheader: sentence case
- Headers/lead-ins in graphics and section headers (if applicable): ALL CAPS
- Body text: sentence case
- Use periods only for full sentences, and only if all body text is complete sentences.
- If there's a mix of phrases/fragments and full sentences on the screen, do not use any periods.
graphics
- Headers in graphics (if applicable): ALL CAPS
- Body text: sentence case
- Use periods only for full sentences, and only if all body text is complete sentences.
- If there's a mix of phrases/fragments and full sentences, do not use any periods.
tables
- Screen Header: ALL CAPS
- Subheader: sentence case
- Headers in tables: ALL CAPS
- All other text in tables: sentence case