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Managing fundraisers or donations in Splash

As a 501(c)(3) non-profit organization, The New School must adhere to IRS regulations regarding fundraising activities on campus. Please read all guidelines below carefully, and direct any questions to:

Gift Accounting team - Questions around donations for The New School and its programs or initiatives
Antoinette Brown (Finance) - Questions related to taxation, and about funds coming in or going out
University Initiatives Marketing team - Questions about using Splash as the platform to sell fundraising tickets or collecting donations at events

IMPORTANT

New School colleges, departments, centers, and units may not collect donated funds on behalf of an external organization (such as a registered non-profit). This includes auctions, raffles, sale of tickets or merchandise, and any other fundraising-related activities. The university may not act as a “pass-through” for funds to be routed to an external organization as we are not a grant-making institution.
New School departments also may not host an event which asks guests to donate directly to an external organization.

Rare exceptions may be made; please contact the Office of Finance & Business prior to planning your event.

How to proceed

Please refer to the decision tree below for strategies on managing your fundraising initiative in Splash.

Splash Fundraising Decision Tree.png

Image link: https://drive.google.com/file/d/1BSIWx1q8mVMgpnRZUwlAu0llTwVDqKGy/view?usp=sharing

Scenario 1: You have a GiveCampus link for your New School fund

The Gift Accounting team prefers that New School centers and institutes fundraise for their funds through their GiveCampus link. GiveCampus is best used for annual giving (which goes towards a general operating fund) in which there is a steady flow of donations coming in every year.

If you already have a GiveCampus link to the fund where donors can give directly:

First confirm your fund’s worktag and the feasibility of general purpose fundraising by emailing the Gift Accounting team. Provide your Splash event page link to them as well.
List the GiveCampus link (this can be a button) on your Event Description in Splash and provide additional information about the fund or initiative.
Enter your fund’s worktag in the event settings for your Splash page, in the field “Worktag Budget Code”.
Do not use Splash’s ‘Donation’ ticket type to collect gifts and donations. If you are selling tickets to the event, set up a paid ticket type.
If unsure, contact the University Initiatives Marketing team.

Scenario 2: You do not have a GiveCampus link for your New School fund but would like to request one

If you will be fundraising for a New School fund on a regular and consistent basis, contact development@newschool.edu to inquire about setting up a GiveCampus account. Note that this review process may take up to three weeks.
Once you have a GiftCampus link, follow the steps outlined in Scenario 1.

Scenario 3: You will be collecting one-time donations for your New School fund and won’t be requesting a GiveCampus link

Do not use Splash to collect “donations” or “gifts”. The reason is that, at the moment, the Splash ticket order form and confirmation email does not collect and display all the purchaser’s information required for gift accounting purposes (ie. full mailing address, purchase date, etc.)
Instead, sell tickets (and do not refer to them as “donations” or “gifts”).

Set up your ticketed Splash page, and create a new ticket.
Under "Pricing", select 'donation'. Set the minimum at $0.
For the "Ticket Name" field, enter "Pay-what-you-wish".
For the "Description" field, enter some version of this text:
"Enter the amount you would like to pay for these tickets, as low as $0. Ticket purchases support our programs and initiatives at "ENTER YOUR DEPARTMENT OR CENTER NAME HERE". We look forward to engaging and connecting with you.

Enter your fund’s revenue worktag* (do not use your GF worktag) in Settings page, in the field “Worktag Budget Code”. If you are not sure if you have the right worktag, connect with your Budget Director or Finance liaison.

*Note that ticket sales revenue must be spent in the fiscal year it was generated and may not be rolled over to future years.