Neustar Overview
Accepts Neustar
- iHeart O&O Podcast
- iHeart O&O Streaming
- iAN Podcast
- iAN Streaming
Overview:
Vendor Category: Attribution measurement
Understand the customer journey. Know which media channels contributed to the performance of your campaign and why. Adjust your campaigns on the fly and use predictive insights to see how changes to your plan will impact business results.
AD+ INSTRUCTIONS:
CSM/DSE needs to select Neustar in AD+ as the measurement provider - this triggers that specific campaign to be included in mapping file delivered to Neustar daily.
NOTE: AdOps should send an email to PDL alias at TU/Neustar alerting them to a new campaign coming. (alias is on Implementation Guide)
TRAFFIC INSTRUCTIONS (TAP):
Implementation Guide: Found here. With Neustar we use the pixel templates provided to us from Neustar, not tags provided by the agency/client.
Pixel Modification: AdOps Campaign Manager needs to manually swap in:
- Operative Order #
- Operative Line Item #
- Insert 9876 in place of {siteid}.
- Creative ID #: Needs to be integer only. If not provided by client then insert one. (Be sure to map these here)
- Brand ID #: Needs to be integer only. If not provided by client then insert one. (Be sure to map these here)
- Other macros remain as is for TAP (See worksheet below)
Pixel Template Worksheet: Found here
TARGETING MODIFICATIONS (TAP):
Podcast: No additional creative targeting required.
Streaming: There are two pixels for streaming; one for Mobile In-App and one for Desktop/Mobile-Web. You will need to select Mobile App from the User Agent Platform options in the TCM Creative Group targeting. (Screenshot below)
Smart Speakers (Streaming): If adding Smart Speakers to a streaming flight use the 'Podcast' pixel from the Neustar guide and select Smart Speaker from the User Agent Platform options in the TCM Creative Group targeting.
TRAFFIC INSTRUCTIONS (XANDR):
Implementation Guide: Found here. With Neustar we use the pixel templates provided to us from Neustar, not tags provided by the agency/client.
Pixel Modification: Unified CM swaps in:
- Operative Order #
- Operative Line Item #
- Insert 9876 in place of {siteid}.
- Creative ID #: Needs to be integer only. If not provided by client then insert one. (Be sure to map these here)
- Brand ID #: Needs to be integer only. If not provided by client then insert one. (Be sure to map these here)
Operative IDs can be found in the Order and OLIs in Community. These ID#s are highlighted in the Template Worksheet (below), other macros are adjusted for Xandr format by Unified CMs.
Pixel Template Worksheet: Found here
TARGETING MODIFICATIONS (XANDR):
Podcast: No additional creative targeting required.
Streaming: There are two pixels for streaming; one for Mobile In-App and one for Desktop/Mobile-Web. You will need to implement targeting by Agent Platform on the creative accordingly.