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Neustar Overview

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Accepts Neustar

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  • iAN Streaming

Overview:

Vendor Category: Attribution measurement

Understand the customer journey. Know which media channels contributed to the performance of your campaign and why. Adjust your campaigns on the fly and use predictive insights to see how changes to your plan will impact business results.

​​https://www.home.neustar/

AD+ & COMMUNITY INSTRUCTIONS:

AD+: CSM/DSE needs to select Neustar in AD+ as the measurement provider - this triggers that specific campaign to be included in mapping file delivered to Neustar daily.

COMMUNITY: CSM/DSE to upload a 'pixel' file to Community Case and/or Creative Object. This is just a dummy attachment - O&O and Unified Ops to use pixel tools listed below to execute.

NOTE: AdOps should send an email to Andy Scarlata as a heads up for a new campaign coming.

TRAFFIC INSTRUCTIONS (TAP):

Implementation Guide: Found here. With Neustar we use the pixel templates provided to us from Neustar, not tags provided by the agency/client.

Pixel Modification: AdOps Campaign Manager needs to manually swap in:

  • Operative Order #
  • Operative Line Item #
  • Insert 9876 in place of [siteid].
  • Creative ID #: Needs to be integer only. If not provided by client then insert one. (Be sure to map these here)
  • Brand ID #: Needs to be integer only. If not provided by client then insert one. (Be sure to map these here)
  • Other macros remain as is for TAP (See worksheet below)

Pixel Example (Word Doc): Found here

Pixel Creator (Excel): Instructions here for how to export campaign details from AD+Operative and load into Pixel Creator

TRAFFIC INSTRUCTIONS (XANDR):

Implementation Guide: Found here. With Neustar we use the pixel templates provided to us from Neustar, not tags provided by the agency/client.

Pixel Modification: Unified CM swaps in:

  • Operative Order #
  • Operative Line Item #
  • Insert 9876 in place of [siteid].
  • Creative ID #: Needs to be integer only. If not provided by client then insert one. (Be sure to map these here)
  • Brand ID #: Needs to be integer only. If not provided by client then insert one. (Be sure to map these here)

Operative IDs can be found in the Order and OLIs in Community. These ID#s are highlighted in the Template Worksheet (below), other macros are adjusted for Xandr format by Unified CMs.

Pixel Example (Word Doc): Found here

Pixel Creator (Excel): Instructions here for how to export campaign details from AD+Operative and load into Pixel Creator

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