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Guru Brand Colors: Hex Codes

Here are our official brand colors. For consistency's sake, please take care to use these exact colors.

Asset 10@2x.png #4BE4B4 (flagship brand color*)
Asset 9@2x.png #86EFCE
Frame 1000002306.png #BBF9C4
Rectangle 6673.png #D9F7E9
Rectangle 75.png #F5FFFB
Rectangle 76.png #36AE89
Rectangle 77.png #21785F
Rectangle 78.png #0C4234
Asset 7@2x.png #090B0E (black)
Frame 1000002293.png #17201D
Frame 1000002294.png #323634
Frame 1000002296.png #C0C5CC
Asset 4@2x.png #EBEEF2
Asset 3@2x.png #F5F7FA
Asset 2@2x.png #FFFFFF (white)
Frame 1000002305.png #FFC09D to #ECA1FF (answers gradient)
Asset 13@2x.png #A63DF9
Asset 14@2x.png #005DFF
Asset 12@2x.png #FFE066
Asset 11@2x.png #F21969

Color usage balance breakdown

Use this chart to understand approximately with which emphasis you should be using our colors in any given scenario — the larger the box, the more prevalent the usage can be. NOTE: We're testing out leaning into darker colors to appeal to the IT buyer.

Group 1000004427.png

*More exact color matches for our Guru green

Pantone Matching System (PMS): 3385 C
RGB: R75 G228 B180
CMYK: C-57% M-0% Y-44% K-0%

Need exact color matches for another Guru color? Please DM @becca on Slack!

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Want to learn more about color accessibility? Check out this card.

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