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Guru Brand Colors: Hex Codes

Here are our official brand colors. For consistency's sake, please take care to use these exact colors.

Asset 10@2x.png#4BE4B4 (flagship brand color*)
Asset 9@2x.png#86EFCE
Frame 1000002306.png#BBF9C4
Rectangle 6673.png#D9F7E9
Rectangle 75.png#F5FFFB
Rectangle 76.png#36AE89
Rectangle 77.png#21785F
Rectangle 78.png#0C4234
Asset 7@2x.png#090B0E (black)
Frame 1000002293.png#17201D
Frame 1000002294.png#323634
Asset 5@2x.png#CBCBCB
Frame 1000004751.png#F2F2F2
Frame 1000004752.png#F8F8F8
Asset 2@2x.png#FFFFFF (white)
Frame 1000004749.pngGradient Mesh (download PNGs here)
Asset 13@2x.png#A63DF9
Asset 14@2x.png#005DFF
Asset 12@2x.png#FFE066
Asset 11@2x.png#F21969

Color usage balance breakdown

Use this chart to understand approximately with which emphasis you should be using our colors in any given scenario — the larger the box, the more prevalent the usage can be. NOTE: We're testing out leaning into darker colors to appeal to the IT buyer.

Group 1000004427.png

Asset 10@2x.png *More exact color matches for our Guru green

  • Pantone Matching System (PMS): 3385 C
  • RGB: R75 G228 B180
  • CMYK: C-57% M-0% Y-44% K-0%

Need exact color matches for another Guru color? Please DM @becca on Slack!

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Want to learn more about color accessibility? Check out this card.

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