Active & Upcoming Promotions

*Promos always end at midnight PT unless otherwise specified

ACTIVE

NEW YEAR SITE WIDE PROMOTION :

• Promo Code: GIFT20
• Discount: 20% off sitewide on any purchase of $100 or more.
• Expiration: Mon, 1/6
• Channels: Email + SMS

Cymbiotika's customer perks program

• Offer: 15% off a Farmstand purchase
• Promo Code: CYMBIOTIKA15
• Promo period: March 2024 - no expiration date

abandoned cart flow - refurb equipment

• Customers who have abandoned their cart with either new Glow Rings or the indoor/outdoor 24-plant Farmstand will receive a 25% discount on the refurbished items.
• The promotional email will be sent 7 days post-abandoned cart and will direct them to three custom landing pages where the discount is automatically applied to refurbished 24-plant Glow Rings, indoor, or outdoor 24-plant Farmstand.
• Refurbished 24-plant Outdoor Farmstand
• Refurbished 24-plant Indoor Farmstand with Glow Rings
• Refurbished Glow Rings (24-plant size)
• This ongoing promotion has no set deadline at this time.Here are the custom landing pages:

ONGOING

Bank Of America - 4/6/22 - ?????

• 20% off any purchase that includes a Farmstand as part of the transaction.
• They'll click a button in the portal that will land them on a dedicated landing page: https://www.lettucegrow.com/20PWFBA22/.
• Once they've added a Farmstand of any size to their cart, the 20% discount will be applied automatically
• The promocode pulled through to checkout is LG20WFSPBAPW22.
• **Bug: If user removes the FS from their cart and tries to add it back, the code will be removed. CS can honor this offer retroactively if this happens.
• Only available to BOA employees. Do Not Give Out

Valerie Confections 1/20/23 Event Attendees (15 guests) DO NOT GIVE OUT

• Free 24FS+Seedlings
• Codes: VC1 - VC15

PH10

• 10% off any FS purchase
• ONLY available to Parsley Health, their staff, and customer, do not give out
• Partnership with Parsley Health, their staff and customers receive the 10% off
• Promo Code: PH10

LOUDCROWD15

• 15% off entire order, no constraints
• ONLY available to LoudCrowd partners (Kaede manages), do not give out
• Promo Code: LOUDCROWD15

SAVE25

• Not marketed - customers have found on coupon sites
• Do not give out
• Often they think it's 25% off, but it's 25 dollars off
• Promo Code: SAVE25

LGSEEDLINGS10

• Lettuce Give recipients now receive JUST a 24FS as their donation
• LGSEEDLINGS10 provides 10% off ALL future seedling orders (code does not expire)
• Only given to L.Give recipients

LETTUCEFOND

• 15% off purchase that contains:
• Farmstand + Seedlings
• Also works for Farmstand purchase only, but not seedling only
• Promo code given by employer: LETTUCEFOND
• Do not give out

$100 off Indoor complete Bundle (Started 9/6)

• $100 off a purchase that contains:
• Glow Rings
• Farmstand
• Seedlings
• Promo value: $100
• Promo code: INDOORGLOW
• Add GRs, FS and Seedlings to cart
• Enter code INDOORGLOW at checkout

Customer Reactivation (started 4/24)

• A free 6-pack of seedlings (Equal to : $15)
• Targeting customers that haven’t placed an order in the L90 days
• Landing page with promo code (in email)
• Customer will receive a unique promo code in the following format FRESHSTART-XXXX that is redeemable for a 7-day period.
• Promo code only: FRESHSTART-XXX
• Promo code can be applied to a 6-plant bundle or 6 individually selected seedlings.
• Only available to customers who receive the email

GROWON-XXXX / GROWON

• The Welcome email flow in klaviyo triggers the code for prospects joining our mailing list
• Code is valid for 2 weeks from the first welcome email the prospect receives
• $100 off Farmstand
• NOT VALID unless shopping cart contains a (V1) Farmstand
• No scheduled end-date
• If you can't find the email with the code in the QA inbox, Claire or Marla can find in Klaviyo
• Only available to customers who receive the email

getgrowing

Welcome email promo that gives prospective customers a free jumpstart (first round of seedlings) once they sign up for our mailing list
- There is technically no expiration date, but if customers are inquiring, tell them it must be used within 30 days of sign-up to get them to convert.
- Only available to customers who receive the email
- the GETGROWING promo can only be used for free seedlings when they purchase a FS at the same time

GETGROWIN

Used only by Marketing team
10% off for people/influencers who DM on Instagram saying they cant afford it
- This code is for specific customer approval and not to be shared
- USED ONLY BY SALES

GETGROWIN30OFF

30% off only with the purchase of a Farmstand.
- This code has only been shared with Joann Edgar and Adam Yarnold, per Jacob
- DO NOT GIVE OUT

FBGROWSFOOD2021 AND SPOTIFYGROWS15

15% off all size Farmstands, including shipping, for Facebook and Spotify employees
- Good from 4/9 - 5/31 (for now)
- Does not include the Glow Rings
- ONLY AVAILABLE TO FB and SPOTIFY EMPLOYEES DO NOT GIVE OUT

SMS PROGRAM - GIVEAWAY FOR NEW SIGNUPS

BE SURE TO LET SAHAR KNOW IF ANYONE REACHES OUT WITH QUESTIONS ABOUT THIS GIVEAWAY

• We’re offering a $350 gift card towards our online store for new SMS Subscribers that sign up exclusively through the giveaway landing page: https://lettucegrow.attn.tv/p/Ram/landing-page
• At this time, the giveaway is promoted through our mailing list + Instagram page.
• This ongoing giveaway has no foreseeable end date at this time.
• A generated list of SMS subscribers that signed up each month will be pulled - which will then be used to randomly select a winner.
• The winner will be notified via email or social direct message - depending on the information we have listed from their profile.
• Keep in mind, this sign-up landing page is different from our current SMS sign-up form displayed on the Lettuce Grow website. New sign-ups that enter through the site sign-up form are not entered into the giveaway.
• We plan to push communication on a monthly basis to our email + IG followers to encourage new sign-ups for a chance to win a $350 gift card.
• Subscribers will be entered to win the giveaway for the month they signed up. Entries will not rollover to the next month.
• Winner will be selected and notified the first week of the new month.

THREEORMORE

3 or more stands 15% off
USED BY SALES ONLY

MILITARYGROWERS

Military Discount 15% off - MILITARYGROWERS
USED BY SALES ONLY

HEALTHHERO

Healthcare Workers 15% off
USED BY SALES ONLY

GROWTEACHERSGROW15

Teachers/Schools 15% off
USED BY SALES ONLY

Sales 10% off Code

Code updated weekly, used for prospects in the event we don't have a current promotion

Applies to Farmstand and Farmstand Nook

Code Example: LG######SALES10

USED BY SALES ONLY

UPCOMING

PAST PROMOS

Winter Sale Promo :

• Promo Code: WINTER125
• Launch Date: Officially launching on 12/09
• Discount: $125 off any Farmstand
• Expiration: Sunday, 12/17
• Channels: Email + SMS

CYBER WEEK:

• Launch Date: Officially launching on 12/01
• End Date: Runs through 12/04 at midnight PT
• Promo: 20% off sitewide with code CYBER
• Channels: Site banners

GREEN FRIDAY SALE:

• Launch Date: Officially launching on 11/19
• End Date: Runs through 11/30 at midnight PT
• Promo: 25% off sitewide with code GREENFRIDAY
• Channels: Email, SMS, social, and site banner

Green Friday early access sale:

• Start Date: Kicks off tomorrow, 11/16
• End Date: Runs until 11/18 at midnight PT
• Promo: 25% off sitewide with code GREENFRIDAYVIP
• Channels: Promoting via email and SMS

Nutrient Kit gift w/purchase promo

• Promo Details: Get a free Nutrient Kit with any $85+ purchase.
• Promo code: FREEKIT85
• Start Date: Monday, 10/21
• Exp Date: Monday, 10/28
• Steps to redeem are provided in marketing comms: Add a nutrient kit to your cart with any $85+ purchase, then enter code FREEKIT85 at checkout.

PROMO IN PARTNERSHIP WITH BEASTHEALTH

• Promo Details: 20% off ANY Farmstand Bundle
• Promo code: BEAST20
• Start Date: Tuesday, 09/17
• Exp Date: Tuesday, 09/24 at 11:59pm PT

LABOR DAY SALE 8/20 - 9/2

Promo 1:

• Offer: 15% off all Farmstands
• Promo Code: SAVE15
• Promo Period: 8/20-9/2 at midnight, PT.
• Audience: Prospects
• Channels: Email, SMS, Social, Paid Ads, Promo Banners on site

Promo 2:

• Offer: 15% off $100+ purchase
• Promo Code: LABOR15
• Promo Period: 8/20-9/2 at midnight, PT.
• Audience: Current Growers
• Channels: Email, SMS, Social, Paid Ads

GARDENAGIFT 7/18 - 7/31

• Buy Any Extension Kit & Get The Gardena HerbCut Shears for Free
• Promo code: GARDENAGIFT
• Promo Period: July 18 - 31 at midnight, PT.
• Audience: Current Growers
• Channels: Email, SMS, Social, Paid Ads

BONUSBUNDLE 7/18 - 7/31

• Get $100 off the Farmstand plus free Gardena shears
• Promo code: BONUSBUNDLE
• Promo Period: July 18 - 31 at midnight, PT.
• Audience: Prospects
• Channels: Email, SMS, Social, Paid Ads

4TH OF JULY PROMO 06/26 - 07/04

Promo offer: All customers 20% off sitewide.
Promo code: GROWFOURTH
Promo Period: June 26th - July 4th at midnight, PT.
Audience: Prospects + Existing Growers
Channels: Email, SMS, Banner on homepage, Social, Paid Ads

father's Day promo 6/5 - 6/16

• Promo offer: $125 off the Farmstand
• Promo code: THANKSDAD
• Targeted Audience: Prospects + Current Growers

Memorial Day promo 5/19 - 5/27

Promo offer: 20% off Farmstands
Promo code: MEMORIAL20

Current grower gift promo 5/17 - 5/21

Promo offer: Receive a $30 gift card with any purchase of $150 or more.
Promo code: GIFT30
Confirmation at checkout: When entering the promo code, a banner will populate confirming they're earning a $30 gift card, which will be a code delivered to via email.

MOTHERS DAY 5/1 - 5/12

Prospects Offer:

• $125 off any Farmstand
• Promo Code: THANKSMOM

Current Growers Offer:

• $25 off single extension kit / $50 off double extension kit
• Promo Code: MOMLOVE25 (single) / MOMLOVE50 (double)

orbit promo 4/20-4/26

• Promo Details: 20% off sitewide at LG and Orbit
• Promo code: EARTHDAY24

mother's day 4/27-5/12

• Promo Details: $125 off any Farmstand
• Promo code: THANKSMOM

CNNEARTH through 4/23

• $175 off any Farmstand
• marketed through PR only
• expires 4/23
• Promo code: CNNEARTH

EARTH MONTH 4/11 - 4/19

• Promo Details: 20% off 18 or more seedlings, or the 80-credit Grow Pack
• Promo code: EARTH20

HEXCLAD PARTNERSHIP 4/3 - 4/10

Promo code: HEXCLAD100
Promo details: $100 off any size Farmstand
Start Date: 4/3
Exp Date: 4/10 at midnight PT

$100 off any size Farmstand, including the Nook

• Promo code: SPRING100
• Start Date: 3/15
• Exp Date: 4/5 at midnight, PT

Free Arber Kit w/ Spray Bottle ($35 value) with Grow Pack purchase

• Promo code: SPRINGITON
• Start Date: 3/15
• Exp Date: 4/5 at midnight, PT

15% off Sitewide Flash Sale - 3/3/24 - 3/7/24

Promo code: VIPBDAY
Promo details: 15% off everything on site (including the Arber Kit)

Valentine’s Day Promotion: 2/4/24 - 2/14/24

• 2 separate offers:
• Prospects:
• $75 off any size Farmstand, including Annual Bundle and Starter Kit
• promo code only: GREENSTART75
• (Final Day) $100 off any size Farmstand, including Annual Bundle and Starter Kit.
• promo code only: GREENSTART100
• Current Growers:
• All growers (excluding 36-port FS owners + Nook owners): Free Single Extension Kit w/purchase of 80-credit Grow Pac.
• promo code only: LOVE2GROW
• 36-port FS + Nook Owners: Free Dolly w/purchase of 80-credit Grow Pack
• promo code only: GARDENLOVE80

48-hour site-wide flash sale

• Offer: 10% off sitewide
• Promo Code: PERFECT10
• Promo Period: 1/21 - 1/23
• This offer will be promoted across email + SMS.

New Year special promotion for prospects:

• Offer: Get the Nook Annual Bundle or 24-port Farmstand Annual Bundle for the price of a Starter Kit.
• Promo Code: RINGIN24
• Promo Period: 1/3 -1/10
• This offer will be promoted across email, sms, and social

flash sale exclusively for SMS subscribers

• Offer: Free Extension Kit with 80-credit Grow Pack purchase
• To redeem, both items need to be added to the cart before entering the code
• Promo Code: SECRETSANTA
• Promo Period: 12/30/23 - 12/31/23

Good Morning America, 40 boxes

Lettuce Grow X 40 Boxes/GMA3 Black Friday Special 11/22

Project Description: We’re partnering with 40Boxes and Good Morning America’s 3rd hour for a Black Friday special. The GMA3 segment, which will begin airing on 11/22, will feature Oprah’s favorite gift items for the holidays. This promotion aims to reach a new target audience and prospects interested in growing. This is our biggest offer at 25% off The Farmstand Nook & ‘Best of Season’ Seedlings Bundle exclusively on 40Boxes.com

Start date: Wednesday, November 22, 2023 @ 12:01 AM PST

End date: Thursday, November 30th, 2023 @ 11:59 PM PST

What are we offering?: 25% off The Farmstand Nook & ‘Best of Season’ Seedlings Bundle exclusively on 40Boxes.com

Original: $758.80

Deal: $569

25% savings

Who can take advantage of this promotion?: Viewers who tune into the GMA3 segment or visit the 40Boxes site between 11/22 - 11/30. We’ve allocated 500 Farmstand Nooks for this deal

Other details: The 40Boxes team will handle order fulfillment and any issues during the ordering/fulfillment process.

Seedling Bundles will be redeemed by voucher via this landing page. 40Boxes has the redemption codes and will be sharing directly with purchasers.

GREENFRIDAY 2023

• Wednesday, 11/15: Green Friday Early Access Launch:
• Promo Code: GREENFRIDAYVIP
• Deadline: Valid through 11/16 at midnight, PT.
• Friday, 11/17: Green Friday Launch:
• Target Audience: All Customers/ All Prospects
• Promo code: GREENFRIDAY
• Deadline: Valid thru 11/26 at midnight, PT.

Survey for engaged prospects

• Sunday, 10/29 - Sunday, 11/5, midnight PT
• Participants will receive $75 toward any Farmstand. The code will be provided at the end of the survey.
• Code: GKTV-1736.

Prime Day (on lg website) - 10/10-10/11

• 20% off any order that includes a FS or Nook
• Codes: PRIME20

Grow Pack (12) Promo - 9/21-9/28

• Free 12-credit Grow Pack w/ purchase of one of these:
• Single FS Ext kit https://www.lettucegrow.com/shop/single-extension-kit
• Double FS Ext kit https://www.lettucegrow.com/shop/double-extension-kit
• MUST HAVE BOTH Ext and 12 GROW PACK IN CART TO REDEEM
• Codes: GROW12VIP or GROW12FREE

Free Dolly w/ purchase of 20+ size unit - 9/12 - 9/14

• Free dolly w/ purchase of
• Valid on the 20-port Farmstand Nook
• Valid on the 24-port Outdoor Farmstand
• Valid on the 30-port Outdoor Farmstand
• Valid on the 36-port Outdoor Farmstand
• MUST HAVE BOTH FS and DOLLY IN CART TO REDEEM
• Codes: FREEDOLLY

Labor Day Flash Sale - 8/30-9/4 EXTENDED TO 9/5

• 15% off sitewide
• Promo Code: LABORDAY15

Nook back to school - 8/17 - 8/22

• Free seedlings w/purchase of a Nook
• Codes: GROWINDOORS

Glow Rings discount back to school - 8/15 - 8/22

• 15% off all Glow Rings
• Codes: GLOWUP15

$100 off indoor complete bundle back to school - 8/15 - 8/22

• $100 off any 18-port Indoor Farmstand or greater + Glow Rings + Seedlings
• MUST HAVE FS, GRs, and Seedlings in cart; quantities much match
• Codes: GROWINDOORS

$100 off Any Outdoor FS - 7/25 - 7/31

• Codes: GETGROWING100

(current Growers) Cyber Summer Sale Event - 7/23-7/26 (EXTENDED to 7/31)

• Free Extension Kit w/purchase of any Grow Pack
• Codes: SUMMERLOVE

(Prospective Growers) Cyber Summer Sale Event - 7/23-7/26 (Extended to 7/31)

• $100 off any size Farmstand (excluding the Nook)
• Codes: SUMMER100

July Flash Sale: 6/29/23 - 7/4/23

• 15% sitewide
• Promo code: GROWFOURTH

HEXCLAD Partnership:

• LG x Hexclad Partnership deal
• Hexclad is offering 20% off purchase on their website. Offer valid until June 30, 2023.
• Promo code : LG20
• LG is offering a social giveaway for 24-plant FS and 12" Hybrid Frying Pan
• link to sign up here. Offer valid until June 27th, 2023
• *internal note: purchase not required to enter the social giveaway*

Campaign: affiliate marketing push 6/9 - 06/30/2023 @ 11:59 PM PT

• Promo: free seedlings with Farmstand purchase
• applies to any sized Farsmtand w/ or w/o Glow Rings
• Promo code: GSG

Cymbiotika partnership retargeting campaign: 6/2-6/30

• Promo: $100 off any Farmstand
• Code: CYM100

7 Minute Survey: 5/25/23 - 6/9/23

• 25% discount code for seedling order
• Promo code: SEEDLING45H7
• Do not give out unless they lost the promo code but you're confident they took the survey

PLANT ID GROW CUPS PROMO: 6/3 - 6/6

• Free Shipping w/purchase of 12 or more Plant ID Grow Cups
• The following customers will be excluded from the promotion:
• Nook Customers
• Plant ID Cup Purchasers
• customers who have already purchased the new Plant ID Grow Cups will not be eligible to receive this incentive
• New Growers (Farmstand Delivered, seedlings on the way)
• Promo code: GROWCUPSFREE

FATHER’S DAY LEVEL UP PROMO 6/7-6/21

• Level up promotion for 18-plant size Farmstands or greater
• $75 off (with the exception of the 18-plant FS being $76 off)
• Promo code: CHEERSDAD

Gozney LeveL up Partnership:

• Brand: Gozney
• Code: GOZNEY75
• Promo: $75 off an 18+ Farmstand
• Active: April 28, 2023 - May 5, 2023 @ 11:59 PM PST

11% off site-wide - x/x/xx-x/x/xx

• Targeted Audience: Current Growers
• Promotion: 11% off sitewide promoted via email
• Promo code: GROW11

Greggsulkin Influencer: 5/17/23 - 5/31/23

• 50% off a FS
• Promo code: GREGGSULKIN40
• Do not give out

Memorial day 15% off: 5/11/23 - 6/11/23

• 15% off any size FS (not a nook)
• Promo code: MEMORIAL15
• Okay to give out

THELOUISKIND Influencer: 5/11/23 - 6/11/23

• 10% off a FS
• Promo code: THELOUISKIND
• Do not give out

Your Super newsletter: 5/12 - 5/19

• 15% off any size FS + seedlings
• Promo code: SUPERMOM15
• Do not give out, marketed only to Your Super newsletter subscribers

Mother's Day Level Up: 5/6/23 - 5/15/23

• $75 off a FS 18 or larger
• Promo code: THANKSMOM
• Okay to give out

Growing Your Greens Partnership: 3/10/23-5/31/23

• $75 off 18+ Farmstand
• Promo code: GYG75

partnership with Associa Advantage: 11/1/22 - 10/31/23

• 15% off any size Farmstand
• Active until 10/31/2023
• Promo code: ASSOCIA15
• Available to customers who receive email from Associa (do not give out)

Perks at Work - 4/8/22 - 4/8/23

• 15% discount on any size Farmstand to the greater Perks at Work community, which include employees from companies like Google, Starbucks, Tesla and more.
• There is no dedicated landing page, instead, employees will be driven to lettucegrow.com
• Promo code: LGFSPAW15
• Discount only works toward a Farmstand and not to a total purchase.
• We’re committed to offering the discount for at least 12 months.
• Available to people who are part of PAW program (do not give out)

feature in Dr. Li's newsletter: 4/28/23 - 5/5/23

• $100 off 18+ Farmstand
• Promo code: DRLI100
• Available to customers who receive Dr. Li's Newsletter (do not give out)

Free Shipping w/Grow Cups Order (12 or more): 4/20 - 4/23

• Promo code: GROWCUPSFREE

15% off for email sign-ups from Material x Lettuce Grow: 4/12-4/19 @12PM PST

• 15% off any size Farmstand
• Promo code: GROW15
• Available to customers who receive email from regarding a partnership with Material (do not give out)

Spring Level Up: 4/14-4/16

• $75 off any Farmstand size 18 or bigger
• Promo code: SPRINGUP75

Free Single Extension w/ Purchase of any Grow Pack: 3/26/23 - 4/2/23

• Free Single Extension Kit with the purchase of any Grow Pack
• Promo code: SPRINGITON
• Redemption steps
• STEP 1: Add any of the 3 Grow Packs to your cart
• STEP 2: Add a single Farmstand extension kit to your cart
• STEP 3 Enter code SPRINGITON at checkout to redeem

Spring Level Up: 3/5/23 - 3/12/23

• $75 off 18-FS or larger
• Promo code: SPRINGTOIT

Valentines Free Ext: 2/5/23-2/15/23

• Free Single Extension Kit with the purchase of any Grow Pack
• Promo code: LOVETOGROW
• To redeem:
• STEP 1: Add any of the 3 Grow Packs to your cart
• STEP 2: Add a single Farmstand extension kit ($80 value) to your cart
• STEP 3: Enter code LOVETOGROW at checkout to redeem, today through 2/15.

Valentines Level Up: 2/5/23 - 2/15/23

• $75 off any FS 18 or Larger
• Promo code: GROW2GETHER

WF-XX

• $75 off a FS
• Only used by sales associates at Westfield Mall
• XX numbers refer to the sales associate that completed the transaction

Flash sale (4mill plants sold): 1/27/23 - 1/29/23

• 10% off sitewide
• EXCEPT GOLD & PLATINUM GROW PACKS
• 48 hours only
• Promo code: 4MIL
• Limited to the first 400 people

Valerie Confections: 1/15 - 1/19

• $75 off Farmstand, 18 or larger
• Promo code: VALERIE75

GHIA content partnership: 1/14 - 1/21

• Perk for Lettuce Grow peeps
• LG email subs can get 20% off sitewide at Ghia for first-time customres
• Code: LG20
• Landing page: https://drinkghia.com/discount/LG20?redirect=%2Fcollections%2Fall
• Perk for Ghia Peeps**
• Ghia customers get $75 off an 18-plant Farmstand of larger
• Code: GHIA75
• Landing page: https://www.lettucegrow.com/the-farmstand/?pc=GHIA75

Element Hotels, Bonvoy - 1/12-1/19

• $100 off any size Farmstand
• Promo code: ELEMENT100

New Year Level Up - 1/1-1/8

• Level up on any FS 18 or larger
• $75 value
• Promo code: NEWYEARNEWYOU

Free ext kit with purchase of 50-pack - 12/1-12/31

• To redeem:
• Add 50-pack to cart
• Add 1EXT to cart
• Enter code: GIFT4U

10% off any size Farmstand - 12/12-12/19

• Influencer's newsletter
• Promo Code: HM10

Cyber Monday - 11/28-12/1

• $100 off FS 18 or larger + seedlings (seedling $1.50 off ) (Save up to $150)
• MUST HAVE BOTH FS + SEEDLINGS
• Promo Code: CYBER

LettuceGiveGLow15 - 11/30-12/9

• FOR TEACHERS
• 15% off GRs
• Promo Code: LettuceGiveGLow15

Westfield “Special Holiday Discount” - 11/11-11/20

• 20% discount
• IN STORE ONLY at Westfield Mall

Green Friday VIP - 11/17-11/18

• 20% discount sitewide
• Promo Code: GREENFRIDAYVIP

Green Friday - 11/19-11/27

• 20% discount sitewide
• Promo Code: GREENFRIDAY

Farmer Nick Promo: 10/28 - 11/4

• 10% off any FS
• Promo code: FN10

Halloween Promo: 10/30 - 11/4

• $100 off 18+ FS
• Capped at 50 uses
• Promo code: Metaboolical

Brava Promo: 10/28 - 11/5

• $100 off any FS
• Promo code: brava

Event Promo: 10/22 - 11/5

• 500 postcards provided to event attendees on Sat 10/22
• $75 off 18 or larger size Farmstand
• Promo code: OCTCBLU002

Halloween Flash Sale 10%: 10/30 (8AM) - 10/31 (8AM)

• 10% off sitewide
• Promo Code: TREATYOURSELF10
• Capped at 500 uses

Texas and california prospects: 10/27 - 10/28

• Free round of seedlings with purchase of a FS
• Promo Codes : GROWCALI & GROWTEXAS
• Expires 10/28 at midnight

Living Fuel (10/20 - 10/27)

• Email promo with an Influencer Living Fuel
• 10% off a Farmstand ONLY
• Promo code: LF10

24 hour $100 off any size Farmstand - 10/23 (8AM) - 10/24 (8AM)

• $100 off any size Farmstand
• Promo code: GIVETHANKS100

24 hour FLASH SALE 15% OFF SITE-WIDE - 10/23 (8AM) - 10/24 (8AM)

• 15% off sitewide using a one-time unique promo code
• offer excludes free shipping
• Promo code is unique per customer and will be in the following format: SAVE15-XXXX
• Internal agents can find email w/code in Klayvio

FLASH SALE 10% OFF SITE-WIDE - 10/16 (8am) - 10/17 (8am)

• In honor of World Food Day, we’re sharing a flash sale for 24 hours, offering the first 500 people, 10% off sitewide.
• Promo code: WFD10
• Available to prospective and current customers

Fall Promotion (current growers) - 10/2-10/9

• Free Extension Kit w/purchase of 18+ seedlings
• Promo code: FREEFORFALL
• Add 18 seedlings to cart, add ext kit to cart, add code

Fall Promotion (Prospectives) - 10/2-10/9 [EXTENDED TO 10/12]

• Level up promo for 18 plant-size Farmstands or greater.
• Promo code: FALL75
• Add desired size FS to the cart, with code, $75 will be deducted

DIASPORA PARTNERSHIP 10/1/22 - 10/8/22

• Partnership promotion for Diaspora Co.’s email subscribers
• Code to receive $75 off a Farmstand (any size)
• Promo code: DIASPORA
• Shared via email and this unique landing page (they land on via email): https://www.lettucegrow.com/diasporaco/

10% off site-Wide FlasH SALE - 9/18/22

• This Sunday 9/18 we’re launching a 10% off sitewide Flash Sale to our full subscribers list (existing customers + prospects) via email and sms
• Promo code: 100MIL
• Offer valid 9/18 - 9/19, expires at midnight
• There is a maximum code usage set at 250
• Offer is only valid through 9/18 midnight, one day only
• We're excluding recent Farmstand purchasers in the L14 days from the promotion

Raddish Kids Partnership - 9/12-9/16

• Get 15% off of any Raddish Kids membership using code ‘Grow’ on Raddish Kids’ website.
• get $100 off of an 18+ Lettuce Grow Farmstand using code ‘RK100’ on our website
• LG Landing Page: https://www.lettucegrow.com/raddishkids/?pc=RK100
• Raddish Kids Website: https://www.raddishkids.com/

Labor Day (Current growers) - 8/30/22 - 9/9/22

• Get 50% off a double extension kit.
• Promo value: $77.50
• Promo code: DOUBLEUP
• Add a double Farmstand extension to your cart
• Enter code DOUBLEUP at checkout

Labor Day (Prospective customers) - 8/30/22 - 9/9/22

• Buy any size Farmstand, get a full round of seedlings on us.
• Promo Value: 12 ( $30 value); 18 ($45 value); 24 ( $60 value); 30 ($75 value); 36 ( $90 value)
• Promo code: LONGWNKD
• Choose any 12, 18, 24,30, or 36 plant Farmstand
• Add seedlings to your cart
• Enter code LONGWKND at checkout

FLASH SALE 10% OFF SITE-WIDE - 8/18-8/19

• In celebration of being debuted at #183 on 2022’s Inc.5000, we’re sharing a flash sale valid for 24 hours with current growers and prospects.
• What are we offering?: The first 250 people will receive 10% off sitewide with a promo code.
• Promo code: LG183

WESTFIELD (IN STORE ONLY) - LEVEL UP PROMO (for Prospects) - 8/12-8/14

• Free level with the purchase of a Farmstand
• Promo code: no promo needed - must shop in store

WESTFIELD (IN STORE ONLY) - 6 free seedlings (for current customers) - 8/12-8/14

• Six-pack of free seedlings, until supplies last.
• enough seedlings on-hand to service 50 ‘current growers’ with take-out seedlings
• if we un out of seedling supply on-site, we will have printed gift cards on hand (see design here) to provide in lieu of the free seedlings (onsite staff providing the last 4 digits of gift card code)
• Promo code: no promo needed - must shop in store

Back to School Promo Level up: 8/1 - 8/8 (EXTENDED TO 8/12)

• Level up promo for 18 plant size Farmstands or greater
• Equal to $75 off (with the exception of the 18-plant FS being $76 off)
• Promo code only: SCIENCEPROJECT

Back to School Promo Free Single Extension Kit: 8/1 - 8/8 (EXTENDED TO 8/12)

• Free Single Extension Kit with purchase of 18+ seedlings
• Equal to $80 (cost of single extension kit)
• Promo code only: LOVETOLEARN
• Choose 18 or more seedlings
• Add a single Farmstand extension to your cart
• Enter code LOVETOLEARN at checkout

ZeroWasteStore Partnership - 7/25-8/1

• Through 8/1, get $100 off any size Farmstand using code ZWS100 on our site
• Through 8/1, get 15% off your entire purchase using code LETTUCEGROW15 on their site
• Lettuce Grow Landing Page: https://www.lettucegrow.com/zero-waste-store/
• Zero Waste Landing Page: https://zerowastestore.com/pages/lettuce-grow

SECOND PROMO: Mindful Award for Overall Food Innovation of the year - 7/26-7/26

• 10% discount on entire order for first 250 people (will cut off at 250; sahar to notify CS when that's hit)
• Promo code: MINDFUL10

Mindful Award for Overall Food Innovation of the year - 7/21-7/22

• 15% discount on entire order for first 250 people (will cut off at 250; sahar to notify CS when that's hit)
• Promo code: MINDFUL15
• MAX USAGE THRESHOLD HAS BEEN REACHED.
• Extended to 250 more people on 7/22

10% discount to targeted prospects - 7/16/22 - 7/17/23

• 10% discount on ENTIRE SITE
• Promo code: GROWNOW10

4TH OF JULY LEVEL UP PROMO - 6/25 - 7/4

• Level up promo for 18 plant size Farmstands or greater
• Equal to $75 off (with the exception of the 18-plant FS being $76 off)
• Promo code only: STARSANDSTRIPES

FATHER'S DAY LEVEL UP PROMO: 6/9 - 6/23

• Level up promo for 18 plant size Farmstands or greater
• Equal to $75 off (with the exception of the 18-plant FS being $76 off)
• Promo code only: CHEERSDAD

Memorial Day Promo - May 28-May 31

• 15% off any size Farmstand for prospective customers
• Promo code only: MEMORIAL15

Brand Partnership Launch- Lomi: 5/24-5/31

• Landing page: https://www.lettucegrow.com/lomi/
• Social Media Giveaway (1IG, and 1TikTok will receive a Lomi and a FS)
• Email Promo: unique discount codes emailed to customers, one use per user
• $48 off a Lomi
• $100 off a farmstand (size 18 or higher) Code: LOMI

300k instagram followers -

- Existing Customers - GROWMORE300. Buy one double extension kit at half price ($75)
- Valid: 5/16-5/23
Marketed through Instagram stories only

300k instagram followers 5/16-5/19

Prospective Customers - GROWNOW300 15% off a Farmstand purchase

MOTHER’S DAY LEVEL UP PROMO: 5/1 - 5/12

• Level up promo for 18 plant size Farmstands or greater
• Equal to $75 off (with the exception of the 18-plant FS being $76 off)
• Promo code only: THANKSMOM

Thrive Market x Chef Charity Morgan Partnership Details - 4/22 through 4/30

• By a Farmstand with the ‘Thrive Market x Charity Morgan Harvest Plan’ and receive $100 off your order.
• $100 off any size Farmstand + bundle
• Promo code: THRIVEMARKET
• We will market the code as redeemable with the purchase of the Thrive harvest plan but it will be valid with any Farmstand + any bundle added to cart.
• Landing page: https://www.lettucegrow.com/thrive-market/

Brava Partnership 4/18-4/30

• $100 off a Lettuce Grow Farmstand using
• Promo Code: BRAVA
• What is Brava offering?: Through 4/30, get $200 off a Brava Oven using code LETTUCEGROW on Brava’s website.

Your Super Partnership 4/29-4/30

• Landing pages on each site with promo code (include URL and promo code):
• YS Gut Health Bundle Landing Page: https://yoursuper.com/products/gut-health-bundle
• LG Farmstand Shop Page: https://www.lettucegrow.com/shop#shop-farmstands
• Promo code only:
• LG Promotion: Code LETTUCEGROW100 ($100 off the Farmstand)
• YS Promotion: Code GROW10 ($10 off the Gut Health Bundle)

saveindoors 7-15-2021 through WeD. 4/20/22

Landing page: https://www.lettucegrow.com/100-off-bundle
Currntly for 18, 24, 30 and 36 FSs and being advertised through search and social ads
Seedlings cannot be substituted
Seedling bundles included in 18 FS+GR bundle: (1) Indoor Favorites, (1) Daily Juicer, (1) Must-Have Herbs
Seedling bundles included in 24 FS+GR bundle: (1) Indoor Favorites, (1) Daily Juicer, (1) Must-Have Herbs, (1) Salad Lovers

Free Single Extension Promo - 3/28 - 4/4

Single Extension on us w/purchase of 18+ seedlings
Only works if extension kit is added to card with the seedlings
Promo code only: SPRING18

Level Up Promo - 3/27 - 4/3

Level up promo for 18 plant size Farmstands or greater
Prospective customers only
Promo code: SPRINGITON

Level up Promo - 3/5 to 3/15 (extended from 3/12 because of success)

Level up promo for 18 plant size Farmstands or greater
Prospective customers only
Equal to $75 off (with the exception of the 18-plant FS being $76 off)
Promo code: SPRINGTOIT

Seattle Field to Table - 2/1 - 3/15

This code is only available to those who attended the Field to Table event in Seattle. It will not be marketed.
If someone reaches out asking for the code, please first ask for proof of attendance (they should have a ticket reciept through Tock)
Level Up Promo for an 18-plant size FS or greater with the code FIELDTOTABLE
Order an 18-plant FS, but pay for a 12; order a 24-plant FS, but pay for an 18, etc..

Hamama - 2/16 - 2/23

Landing page: https://www.lettucegrow.com/hamama/
Purchase a Farmstand and get a full round of seedlings to fill your Farmstand, on us, + a hamama microgreen starter kit.
Code: HAMAMA

LOVETOGROW - 2/12 - 2/15

Purchase 18+ seedlings and get an extension kit for free (must be added to cart at the same time as the seedlings for the promo to work) with code LOVETOGROW

level up promo - 1/29 - 2/15

Level Up Promo for an 18-plant size FS or greater with the code GROW2GETHER
Order an 18-plant FS, but pay for a 12; order a 24-plant FS, but pay for an 18, etc..
Available to everyone - both prospective and current customers

new year level up promo - 1/1 - 1/10

Level Up Promo for an 18-plant size FS or greater with the code NEWYEARNEWYOU
Order an 18-plant FS, but pay for a 12; order a 24-plant FS, but pay for an 18, etc..

free single extension - 12/1 - 12/31

Single Extension on us w/purchase of 18+ seedlings using the code GIFT4U

buy 12 seedlings, get 6 free - 12/1 - 12/31

Buy 12 and get 6 free with promo code GROWMORE

$50 gift card - 11/1 - 12/24

All customers that make a purchase of $350 or more will receive a $50 gift card when they manually enter code: GIFT50 at checkout.
Once the code is entered, a banner will display “You’ve earned a $50 gift card with this purchase!”
The gift card confirmation email will be delivered in the AM next day.

Level Up Promo - 12/6 - 12/12

Level Up Promo for an 18-plant size FS or greater with the code GROW4WINTER
Order an 18-plant FS, but pay for a 12; order a 24-plant FS, but pay for an 18, etc..

CYBER MONDAY - Level Up Promo - 11/29 - 12/1

Level Up Promo for an 18-plant size FS or greater with the code CYBER
Order an 18-plant FS, but pay for a 12; order a 24-plant FS, but pay for an 18, etc..

GREEN FRIDAY - 20% off sitewide - 11/22-28

Please Note: Gift cards are NOT discounted
11/20:
- 2 day early access (11/20) with promo code GREENFRIDAYVIP provided exclusively to SMS + VIP email subscribers
11/22:
- Email: Green Friday Launch with Promo code: GREENFRIDAY
11/26:
- Reminder email + SMS delivered to all subscribers that have not taken advantage of the promotion since launch date.

LEVEL UP - 10/18-24

For 18-plant FS or greater (you get an L3 for the price of an L2, or an L4 for the price of an L3, etc..)
Targeting engaged non-customers
- Email #1 10/18: Promoting the launch to prospective customers that are engaged
- Email #2: 10/23: Delivering a final reminder email to a similar targeted audience
- Promo will also be marketed through social ads + SMS campaigns
GROW4FALL promo code (no specific landing page)

THISTLE - 10/1-31

Details can be found here.

20% off Extensions (Single or Double) with 12+ seedlings order - one day only 10/20

COZYSZN promo code (no specific landing page)
- 1 promo Email to Current Growers
- 1 SMS Campaign to Current Growers
- Promo will also be marketed through social ads or organically

OUTER

matt James + outer livestream - 8/31 @ 1p pt

• Lettuce Grow to promote the livestream via email and social throughout 8/24-8/31.
• Anyone can RSVP to the livestream here - https://events.liveouter.com/livestream-08-31-21/
• Matt James will join Outer during the Livestream on location in Santa Monica. The entire segment will be dedicated to learning about the product and using fruits/vegetables from Lettuce Grow to make a delicious lunch, appetizer, cocktail, etc. In addition to announcing the giveaway winner during the livestream, we'll announce we're partnering together for a special Labor Day promotion (next slide).
• We'll offer a raffle, where one winner will receive an Outer Aluminum Conversation Set ($2,300 value) and Lettuce Grow 24-plant Farmstand + seedlings for attending the live stream ($559 value).

liveouter.com

• Prospective Customers: all orders above $3,500 will receive the 24-Plant Farmstand + 24-Seedling (Outer Pack)
• Outer will send us all orders at once, by the end of the promo (9/6 or 9/7). The expectation is to have 150 orders (high end).
• They will communicate that orders will ship 3-5 days after labor day, to keep it safe.
• Purchasers + Showroom Hosts: Will get a Level Up ($75 off) promo offer - LETTUCEGROWOUTER

lettucegrow.com - 8/31 - 9/7

• All orders of a 24 Plant Farmstand and up with the use of code LETTUCEGROW will receive a $200 Outer discount code and entry to win an Outer 3-Piece Sofa ($3,550).
• LG to send code and confirmation of entry via Klaviyo
• Note, the Outer discount code applies on orders with a $2,300 minimum and expires 9/12
• Direct questions to both Liv and Sahar

GROWFOURTH

• 7/1 - 7/5
• 18 plant Farmstand for the price of 12
• 24 plant Farmstand for the price of 18
• 30 plant Farmstand for the price of 24
• 36 plant Farmstand for the price of 30
  
• 6/24 - we're offering our email list 4 bottles of wine from Winc for $29.95 with any purchase of a Farmstand. This offer will be valid on 6/24 only. No promo code is needed. Please find attached a preview of the email.
• 6/25 - 6/27 - Winc is offering 15% off the farmstand (+ free shipping) to their email list with any new Farmstand orders, with the promo code: WINC at checkout.

SEEDLINGSHIPPING 6/1 - 6/30

• Free shipping on seedlings when you order 12 or more
• SEEDLINGSHIPPING promo code will auto-apply at checkout
• Cannot be used in conjunction with another promo. Still only 1 code can be entered at checkout
• Customers will learn about this promo organically on the website by qualifying for it (adding 12 or more seedlings to their cart), through our marketing, or they will also see messaging on the Shop page and the Seedling page (note: this messaging will not be live until later this morning)
• In cart, it will appear that the promo only takes $0.01 off, but when the user proceeds to checkout they will not have a shipping fee for seedling shipping.

GROW4DAD 6/11 - 6/20

• promotional email
• 18 plant FS for the $ of 12
• 24 plant FS for the $ of 18
• 30 plant FS for the $ of 24
• 36 plant FS for the $ of 30

$75 off any size farmstand 6/7 - 6/14

• Customer should have received their own unique code to use at checkout
• Marketed to existing customers only to encourage purchasing a second FS
• Impossible to restrict ONLY to existing customers, so new customers may end up purchasing using the discount code

brightland - 5/27 - 5/31

• Will have landing page for the Brightland Harvest Plan just like Chipotle or Zooey's harvest plan
• When purchased with a FS, customer will get free bottle of Brightland ALIVE olive oil (shipped from Brightland, not from us)
• No discount or other promo related to this. Just the free bottle of olive oil
• Full details can be found here