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Glossary of Terms

Use this template as an index of important terms and frequently used lingo on your team or department. Learn more about this template.

Glossary [Optional: Team/Department Name]

Word or Phrase

Definition

Team(s) Using Term

Acquisition

Generating more/better leads for marketing funnel (numbers). Better quality leads are generated based on engagement rather than just number of leads & downloads (mainly in the retail industry).

Marketing/
Sales

Brand Awareness

Making consumers more familiar with your product.

Marketing/
Brand

PQL

A "product-qualified lead" is someone who has taken enough action within the product. They are now a quality lead for sales to reach out.

Sales/
Product

Want to learn more terms? Check out the following:

Link out to other teams' glossaries in Guru Cards.

  • Team Glossary - [team name]

  • Team Glossary - [team name]

  • Team Glossary - [team name]

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