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Glossary of Terms

Use this template as an index of important terms and frequently used lingo on your team or department. Learn more about this template.

Word or Phrase	Definition	Team(s) Using Term
Acquisition	Generating more/better leads for marketing funnel (numbers). Better quality leads are generated based on engagement rather than just number of leads & downloads (mainly in the retail industry).	Marketing/ Sales
Brand Awareness	Making consumers more familiar with your product.	Marketing/ Brand
PQL	A "product-qualified lead" is someone who has taken enough action within the product. They are now a quality lead for sales to reach out.	Sales/ Product

Link out to other teams' glossaries in Guru Cards.