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Bread's Internal Process and Standard Operating Procedures Template
Word or Phrase | Definition | Team(s) Using Term |
Acquisition | Generating more/better leads for marketing funnel (numbers). Better quality leads are generated based on engagement rather than just number of leads & downloads (mainly in the retail industry). | Marketing/ Sales |
Brand Awareness | Making consumers more familiar with your product. | Marketing/ Brand |
PQL | A "product-qualified lead" is someone who has taken enough action within the product. They are now a quality lead for sales to reach out. | Sales/ Product |
Link out to other teams' glossaries in Guru Cards.
Team Glossary - [team name]
Team Glossary - [team name]
Team Glossary - [team name]