Editors | Emeritus | Columbia Business School (CBS) | Video Style Guide
Key Style Guide Information and Links
This card covers guidance for editing CBS videos.
- Dialect: US English
- Use these video specifics alongside the school's writing style guidance:
- For any style points not covered in the school style guide materials, refer to:
- Editors | Emeritus | Chicago Manual of Style (CMoS) Guidelines for Emeritus Content
- Spelling: Merriam–Webster
- Use the Title Case Converter to confirm correct approaches to casing capitalization.
- For CBS-PREQ:
- Default to "organization", particularly when referring to the learner's organization. Exceptions:
- "Private equity firm" / "PE firm"
- "Company"/"firm" when referring to a company being acquired/potentially acquired
- A specific company/firm
HEaders
- Default: Capitalize prepositions in title case if they are four letters or more (With, From, etc.)
BULLETs/LISTS
- Periods for complete sentences only.
TITLE SCREEN
- CMoS Title Case
SPLIT SCREENS
- Body text and lead-ins: sentence case
- Note: there should not be any titles or title case in a split screen. If there is something that looks like a title, it should be converted to a lead-in.
- Use periods only for complete sentences that are not lead-ins.
GRAPHICS
- Text: sentence case
- Use periods only for complete sentences.
tEXT BOXES
- Body text: sentence case
- Note: There should be no title casing in text boxes.
- Use periods only for complete sentences.
NULL SCREENS
- Headers: CMoS Title Case
- Sub-headers: sentence case
- Includes captions, headers, and labels in infographics/charts/graphs/tables.
- Body text: sentence case
- Graphs, charts, and graphics: sentence case
- Use periods only for complete sentences that are not lead-ins.
CALLOUTS
- Screen Header: Title Case
- Sub-header: sentence case
- Headers in callouts: sentence case
- Body text in callouts: sentence case
- Use periods only for complete sentences.
Tables
- Header row and column: sentence case
- All other rows and columns: sentence case
