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Macro Matrix (Pixels - 1x1s)

Macro Use

O&O Streaming/Podcast

iAN Streaming/Podcast

O&O Display/Video

Ad Unit ID

{adunitid}

%%ADUNIT%%

Ad Unit Name

{adunitname}

Advertiser Id

{advertiserid}

${ADV_ID}

Campaign ID

{campaignid} [CAMPAIGN_ID] @CAMPAIGN_ID@ %%CAMPAIGN_ID%% ${CAMPAIGN_ID}

CacheBuster

{cachebuster} [CACHEBUSTER] @CACHEBUSTER@ %%CACHEBUSTER%%

${CACHEBUSTER}

${CACHEBUSTER}

%%CACHEBUSTER%%

City

[P.CITY] @P.CITY@ %%P.CITY%% ${P.CITY}

Content Language

{contentlanguage}

Country

[P.COUNTRY] @P.COUNTRY@ %%P.COUNTRY%% ${P.COUNTRY}

Creative ID

{creativeid}

${CREATIVE_ID}

Creative Name

{creativename}

Delivery Time

{deliverytime}

Device ID

{deviceid} [AD_ID] @AD_ID@ %%AD_ID%% ${AD_ID}

${DEVICE_IFA}

%%ADVERTISING_IDENTIFIER_PLAIN%%

DMA

[P.DMA] @P.DMA@ %%P.DMA%% ${P.DMA}

Episode ID

{episodeid} [C.EPISODE-ID-RAW] @C.EPISODE-ID-RAW@ %%C.EPISODE-ID-RAW%% ${C.EPISODE-ID-RAW}

Episode Title

{episodetitle} [C.EPISODE-TITLE] @C.EPISODE-TITLE@ %%C.EPISODE-TITLE%% ${C.EPISODE-TITLE}

External Ad Server

{extadserver}

IP Address

{ip} [IP] @IP@ %%IP%% ${IP}

${USER_IP}

iTunes Category

{itunescategory} [C.ITUNES-CA] @C.ITUNES-CAT@

%%C.ITUNES-CAT%% ${C.ITUNES-CAT}

Latitude

{latitude}

${GEO_LAT}

Listener ID (Server Generated ID)

{listenerid}

${USER_ID}

Longitude

{longitude}

${GEO_LON}

Placement ID

{placementid}

Placement Name

{placementname}

Podcast ID

{podcastid} [C.EPISODE-ID-RAW] @C.EPISODE-ID-RAW@ %%C.EPISODE-ID-RAW%% ${C.EPISODE-ID-RAW}

Podcast Name

{stationname} [C.SERIES-TITLE] @C.SERIES-TITLE@

%%C.SERIES-TITLE%% ${C.SERIES-TITLE}

Publisher ID

{publisherid} [PUB_ID] @PUB_ID@

%%PUB_ID%% ${PUB_ID}

Publisher Name

{publishername} [PUB_NAME] @PUB_NAME@

%%PUB_NAME%% ${PUB_NAME}

RSS URL

{rssurl} [C.EPISODE-ID-RSS] @C.EPISODE-ID-RSS@ %%C.EPISODE-ID-RSS%% ${C.EPISODE-ID-RSS}

Session ID

{sessionid}

Site Id

{siteid}

Station ID

{stationid} [STATION_ID] @STATION_ID@

%%STATION_ID%% ${STATION_ID}

Station Name

{stationname} [STATION_NAME] @STATION_NAME@

%%STATION_NAME%% ${STATION_NAME}

Timestamp

{timestamp} [TIMESTAMP] @TIMESTAMP@

%%TIMESTAMP%% ${TIMESTAMP}

${TIMESTAMP}

User Agent

{useragent} [USERAGENT] @USERAGENT@

%%USERAGENT%% ${USERAGENT}

${USER_AGENT}

Frequency Macros: https://frequency.atlassian.net/wiki/spaces/FSD/pages/2089353649/Macros+for+3rd+Party+Pixels

Triton Macros: https://userguides.tritondigital.com/adv/tap/using-macros.html

GAM Macros: https://support.google.com/admanager/answer/2376981#

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