Macro Matrix (Pixels - 1x1s)
Macro Use | O&O Streaming/Podcast | iAN Streaming/Podcast | O&O Display/Video |
Ad Unit ID |
|
| %%ADUNIT%% |
Ad Unit Name |
|
| |
Advertiser Id |
| ${ADV_ID} | |
Campaign ID |
| ||
CacheBuster |
${CACHEBUSTER} | ${CACHEBUSTER} | %%CACHEBUSTER%% |
City | [P.CITY] @P.CITY@ %%P.CITY%% ${P.CITY} | ||
Content Language |
| ||
Country | [P.COUNTRY] @P.COUNTRY@ %%P.COUNTRY%% ${P.COUNTRY} | ||
Creative ID |
| ${CREATIVE_ID} | |
Creative Name |
|
| |
Delivery Time |
| ||
Device ID |
| ${DEVICE_IFA} | %%ADVERTISING_IDENTIFIER_PLAIN%% |
DMA | [P.DMA] @P.DMA@ %%P.DMA%% ${P.DMA} | ||
Episode ID |
| ||
Episode Title |
| ||
External Ad Server |
|
| |
IP Address |
| ${USER_IP} | |
iTunes Category |
%%C.ITUNES-CAT%% ${C.ITUNES-CAT} | ||
Latitude |
| ${GEO_LAT} | |
Listener ID (Server Generated ID) |
| ${USER_ID} | |
Longitude |
| ${GEO_LON} | |
Placement ID |
|
| |
Placement Name |
|
| |
Podcast ID |
| ||
Podcast Name |
%%C.SERIES-TITLE%% ${C.SERIES-TITLE} | ||
Publisher ID |
%%PUB_ID%% ${PUB_ID} | ||
Publisher Name |
%%PUB_NAME%% ${PUB_NAME} | ||
RSS URL |
| ||
Session ID |
| ||
Site Id |
|
| |
Station ID |
%%STATION_ID%% ${STATION_ID} | ||
Station Name |
%%STATION_NAME%% ${STATION_NAME} | ||
Timestamp |
%%TIMESTAMP%% ${TIMESTAMP} | ${TIMESTAMP} | |
User Agent |
%%USERAGENT%% ${USERAGENT} | ${USER_AGENT} |
Frequency Macros: https://frequency.atlassian.net/wiki/spaces/FSD/pages/2089353649/Macros+for+3rd+Party+Pixels
Triton Macros: https://userguides.tritondigital.com/adv/tap/using-macros.html
GAM Macros: https://support.google.com/admanager/answer/2376981#