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CMT Brand Guide & Assets

Have questions or need assistance? Please contact Director of Marketing & Communications Ali Williams, Communications Group Manager Natasha O'Neill, or Pursuits Group Manager Konner Dudley.

CMT Brand Overview Landing Page

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Best for a quick introduction to CMT’s brand, this landing page includes the following resources:

  • Messaging: Brand promise and tagline, mission, and values; short and medium “About Us” descriptions
  • Visual identity: Logo information, color palette information and color codes, typography guidelines, photography best practices
  • Brand voice guidelines
  • Copywriting best practices

CMT Brand Guide

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Our brand guide serves as a comprehensive resource that supports effective stewardship of CMT's brand. The guide outlines the firm’s mission, values, and aspirations for the CMT experience. The guide also contains go-to messaging about who we are and what we do. In tandem, this guide details the visual manifestation of our brand through associated design elements like CMT’s logo, color palette, and typography.

Download CMT brand guide: CMT Brand Guide 2025.pdf

CMT Logo

For guidelines on compliant usage of CMT's logo, please refer to CMT's Brand Guide.

CMT logo options for web and digital applications only are available for download below.

For print projects, please contact Pursuits Group Manager Konner Dudley.

Download CMT LOGOS: RGB - Web & Digital.zip

CMT Typography

For guidelines on compliant usage of CMT's typography, please refer to CMT's Brand Guide.

CMT’s recommended typefaces are DM Sans and IvyPresto. These have been installed for all users and should be available for use on your computer.

DM Sans is a variable-weight typeface that functions well for headlines and body text. IvyPresto is a complementary serif typeface that can be used for accent type and alternate headings.

As a font that will work for all Microsoft applications (e.g. PowerPoint), Arial can substitute for DM Sans and Garamond can substitute for IvyPresto. For technical documents and general correspondence, Times New Roman and Arial are acceptable.

CMT Color Palette

For guidelines on compliant usage of CMT's color palette, please refer to CMT's Brand Guide.

Primary

CMT Blue

Hex: #065796

RGB:
(6, 87, 150)

CMYK:
(96, 42, 0, 41)

Bright Blue

Hex: #009bde

RGB:
(0, 155, 222)

CMYK:
(100, 30, 0, 13)

Light Blue

Hex: #5fc5e9

RGB:
(6, 32, 79)

CMYK:
(92, 59, 0, 69)

Dark Blue

Hex: #283c61

RGB:
(40, 60, 97)

CMYK:
(59, 38, 0, 62)

Cool Gray

Hex: #4a6070

RGB:
(74, 96, 112)

CMYK:
(34, 14, 0, 56)

80% Gray

Hex: #6e808d

RGB:
(110, 128, 141)

CMYK:
(22, 9, 0, 45)

60% Gray

Hex: #92a0a9

RGB:
(146, 160, 169)

CMYK:
(14, 5, 0, 34)

40% Gray

Hex: #b7c0c6

RGB:
(183, 192, 198)

CMYK:
(8, 3, 0, 22)

20% Gray

Hex: #dbdfe2

RGB:
(219, 223, 226)

CMYK:
(3, 1, 0, 11)

10% Gray

Hex: #edeff1

RGB:
(237, 239, 241)

CMYK:
(2, 1, 0, 5)

5% Gray

Hex: #f6f7f8

RGB:
(246, 247, 248)

CMYK:
(1, 0, 0, 3)

Secondary

Yellow

Hex: #ffb316

RGB: (255, 179, 22)

CMYK: (0, 30, 91, 0)

Crimson

Hex: #700046

RGB: (112, 0, 70)

CMYK: (0, 100, 37, 56)

Orange

Hex: #f26537

RGB: (242, 101, 55)

CMYK: (0, 58, 77, 5)

Green

Hex: #46b053

RGB: (70, 176, 83)

CMYK: (60, 0, 53, 31)

Branded Assets

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