Rebuy x Nosto Battlecard

See below for a Rebuy vs. Nosto competitor analysis. The following includes a high-level overview and product comparison.

Overview

Rebuy and Nosto are competitors in the personalization space based on their products, features in beta, and roadmap. However, Nosto appears to be competing directly with Dynamic Yield given its size and solutions.

Rebuy vs. Nosto Customer Base

• Rebuy:
• 7,000+ brands using Rebuy
• 3,000+ Shopify Plus brands using Rebuy
• Nosto:
• 2,500 online stores using Nosto
• 1647 installs on Shopify

Rebuy vs. Nosto Platforms Support

• Rebuy: Shopify and Shopify Plus
• Nosto: Shopify, Shopify Plus, Shopware, VTEX, BigCommerce, Salesforce Commerce Cloud, PrestaShop, Spryker, and Magento

Rebuy vs. Nosto Product Comparison Guide

Where Rebuy Wins

Rebuy vs. Nosto Product Comparison Details

Where Rebuy Wins

1. Subscriptions
1. Nosto does not support subscription functionality like Subscription Pop-Ups and does not offer Switch-to-Subscription opt-in.
2. How does Rebuy differ? With subscription opt-in support across brands' storefronts and customer experience, there is a notable increase in LTV. In the Smart Cart, brands with a "Switch-to-Subscription" see up to a 25% increase in subscription opt-ins.

2. Shopping Cart
1. Nosto does not have a shopping cart tool, they only have product recommendation widgets that can be added to the site's shopping cart.
2. As such, brands:
• Have a non-custom cart OR an additional app (bigger tech stack, slower storefront)
• Have to get a developer to custom-code the Nosto recommendations into their cart
• Have no additional cart features
• Won't have integrated cart features (Multi-Tier Progress Bar, Gift with Purchase, etc.) without effort
3. How does Rebuy differ? Rebuy is a cart experience, not just in-cart product recommendations.

3. Smart Links
1. Nosto does not have a link/landing page tool.
2. Smart Links has several benefits, but here is how Nosto compares:
• ROAS: Nosto does have a Facebook Ads <> Nosto integration. With the iOS 14 update to ads/data, it is unlikely that this additional personalization has a notable impact.
• CR: When customers click on a link or tag, they are only brought to the specific URL with no direct personalization on the journey itself (discounts, landing location, etc.)
• AOV: Nosto does have personalization throughout the customer journey, and matches us there.
• Multi-use: Smart links can be used in many different locations - ads, influencers, retail, delivery experiences, etc.
3. How does Rebuy differ? Smart Links creates custom, tailored journeys for customers and goes above and beyond what a personalized ad would do.

4. Post-Purchase
1. Nosto does not have Post-Purchase flows.
2. How does Rebuy differ? Post-Purchase Offers personalize the post-purchase experience and improve customer lifetime value immediately after the sale.

5. Reorder Landing Pages
1. Nosto does not have a Reorder Landing Page solution.
2. Nosto does have a win-back email that has personalized recommendations directly in email, but does not make use of separate landing pages in any way.
1. As such, they also don't offer a "switch-to-subscription" option in the reorder flow.
3. How does Rebuy differ? Rebuy offers dedicated landing pages for reordering to make it seamless/effortless. Rebuy also offers switch-to-subscription functionality which significantly increases LTV and reduces friction for customers.

6. Integrations
1. Nosto's integrations are mostly tailored to slow-moving enterprise brands (ie. Mailchimp, Headless + Front-End, etc.).
1. Rebuy is more focused on the current, up-and-coming partners in the Shopify ecosystem.
2. Find an updated list of Rebuy's integrations here.
3. How does Rebuy differ? Rebuy is more focused on the current, up-and-coming partners in the Shopify ecosystem. It is likely that Rebuy has more of the brand's apps covered than Nosto does.

7. Pricing
1. Nosto offers 2 plan types (see table below).
2. How does Rebuy differ? Rebuy's pricing model is not nearly as expensive, nor is it a "paid add-on" model. Brands won't be penalized with extra flat rate fees to experiment and see what works for their business. Find a detailed outline of Rebuy's pricing here.

8. Customization
1. The sentiment from most Nosto users is that the tool is time-consuming and tricky to set up.
2. Some sentiments include:
• That "doing ANYTHING takes so much effort" and that "the overall process is tedious."
• "To make the most out of the tool, we required someone with the coding experience and bandwidth to manage it."
• "Coding experience required."
3. How does Rebuy differ? Some of Rebuy's tools are very simple to set up. Rebuy offers Launch Packages, and provides support from teams like Merchant Success and Customer Support. Rebuy also has a large program of Agency Partners to support if clients want extensive customization.

9. Checkout
1. In-Checkout Offers (checkout.liquid): Nosto does not have an explicit tool that enables this, but presumably a developer could hard code it in.
2. Checkout Extensions: Nosto does not have a comparable solution.
3. How does Rebuy differ? Not only are brands missing a major opportunity by not offering in-checkout offers, but the future of Shopify's checkout is checkout extensions. Shopify no longer allows new stores to use checkout.liquid and old stores are heavily recommended to begin migrating over to Checkout Extensions.