Split Testing

TL;DR

Split testing, also known as A/B testing, is a technique employed to compare and evaluate two messaging sequences targeting the same search audience. By utilizing this strategy, we can effectively analyze the performance of different messaging approaches and make data-driven decisions for optimization and improvement.

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How Does It Work?

Simply put, a split test will put half of your search results into campaign "A" and the other half into campaign "B". The steps below outline how to create a split test in Sales Connector:

Creating Campaign "A" & "B"

1. Click on Campaigns

2. Click on +New campaign

3. Add a Connector Campaign name
4. Click on Create Connector Campaign

5. Scroll down - Click to open your new campaign

6. Click on Steps and edit copy
7. Click Save when finished

8. Repeat steps 1 through 7 to create your B campaign

Adding contacts

1. Click on Search

2. Select the corresponding search

3. Click on Add all new people to Connector Campaign

4. Click on Split Test

5. Choose both your A and B campaign
6. Click on Add to Split Test

Benefits & Value

A split test enables deeper insights into the copy that yields the highest success rate. This valuable information serves as a guide to shape the most effective messaging approach for your future campaigns.

Related Topics

• Messaging Tips
• Types of Searches
• Creating A Campaign

For more information, contact your Account Manager.