Mobile notifications
Sending messages directly to your mobile app users helps you to promote new content, re-engage with customers and increase the installation rate of your mobile apps on customer devices.
We have integrated Google Firebase into our mobile Android and iOS app which means you can use your Google Analytics data and send targeted messages to your customers.
Mobile notifications
The mobile notification feature allows you to send short messages to your user base that has the app installed. Your message will be visible in the device notification center. It's a very good marketing tool to improve user re-engagement and retention at a low cost.
Your message can include images. You need a public URL or you can upload an image to Firebase (Blaze Plan). The image size can be max. 1Mb.
The general target option is to send a message to all Android and/or iOS app users. If you want to send your message to a specific target group you will need to plug in your Google Analytics account to define smaller segments.
To configure mobile notifications in Firebase go to Engage --> Messaging.
Android-specific settings
If you want to send messages to your Android app users you need to define a channel ID in the additional options section. Channels enable your Android app users to unsubscribe to certain messages without blocking all your messages. You can choose from the following channel IDs:
- Default Channel: PARTNERNAME_notification_channel_id (use for non-specifics)
News: news
New releases: newReleases
Recommendations: recommendations
Your programs: yourPrograms
Your account: yourAccount
Download: download
You can add a deep or dynamic link in the custom data fields. Links in notifications only open on Android when the app is in the foreground. This is a Firebase console limitation.
Tracking
To access all notification tracking you need to activate "notification_ foreground", "notification_open", and "notification_ receive" in Analytics > Events. These events will show up after you have sent your first notification.