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Customer Award Ceremony

Purpose & Goal

Celebrate all the folks at a company who make the outcomes of Guru possible - knowledge that's trusted, accessible & evolving as well as reps/agents who feel empowered, self-sufficient & confident.

Goal being that they feel recognized for the hard (and often thankless) work that they do everyday to help out their team.


Creating the awards

As you pull the numbers to decide the winners, keep these things in mind:

  • Spread the wealth: We should celebrate the most amount of people so if there was a duplicate name (person won more than one category) you can give the award to the next highest person

  • Verify winners: Work with your team to make sure everyone on the list still works there/makes sense.

  • Agree on timeline: Are you pulling data for the last year? 6 months?

Step 1: Pull the names

Award:

How to pull the data:

Number of winners:

Title: Master of the Guruniverse

Reason: Most Cards created

Make sure you have access to all of the Collections in your account (unless you want to exclude certain Collections from the Awards).

Go to Card Manager in their account & export all Cards. Paste the results into a google sheet - you will be using this a lot. Since you'll need to splice and dice it in different ways, I'd recommend keeping the full version in one tab of your sheet and naming it "Full Data."

Copy the full sheet over to a second tab and delete all columns except author and card title. Make a pivot table based on unique Card titles by Author. Sort the results in descending order. Pull the top 3 people.

3

Title: Card Conqueror

Reason: New & power users (crushing it from the start)

If there's a new hire Group in your customer's account, you can use that to see which new hires are leveraging Guru consistently from day 1. If there isn't a clear list, ask your team for one.

Go to Analytics in their account > specify the time frame & Group (filter accordingly) > User tab > Usage by User > click "Count" to sort the names in descending order. Pull the names of those folks that are consistently leveraging Guru or even increasing their use of Guru.

3

Title: Sherlock Holmes Award

Reason: Most cards found/viewed

Go to Analytics in your account > specify the time frame (filter accordingly) > User tab > In the User Views widget, click "Card Viewed" so it sorts the data in descending order. Pull the top 3 names. image.png

3

Title: Xerox award

Reason: Most cards copied

Go to Analytics in your account > specify the time frame (filter accordingly) > User tab > In the User Views widget, click "Card Copied" so it sorts the data in descending order. Pull the top 3 names. image.png

2

Title: MVP - Most Verifier Player

Reason: Highest personal trust score - most cards verified

This one's a little more manual since trust state doesn't export. But it's worth it :)

You can use the same export you used for the first award to understand who are the top verifiers in their account. Copy the data from the "Full Data" tab into a new tab and then delete all columns except title and verifier. Or, export all the Cards again and you'll get sent an email of the results.

Make a pivot table with these two attributes (just replace verifier with author in the first example) to see which verifiers have the most cards. To make your life a little easier, start with the folks who have the most cards to verify (since their personal trust score will have the most impact anyway).

Since this award is measuring the highest individual trust score, you can then go back into their Card Manager and filter to "Verifier = X NAME" and see how many Cards they have. Since you already know how many total Cards they have to verify, filter to Trust State = Untrusted to see of the total amount that they have, how many are untrusted. I just took note of the % of the top folks and then pulled the top 3.

3

Title: Guroofiest

Reason: Funniest search terms

Go to Analytics in their account > specify the time frame (filter accordingly) > Overview tab > Searches Not Producing Results.

This one's pretty subjective but just look through them to find funny spelling errors or when people accidentally put a whole sentence. Keep it light & fun - and pass these by your fellow team organizers beforehand.

3

Title: Guru, but make it fashion.

Reason: Author of the most-used card

Go to Card Manager in your account > set the filter "Creation Date" based on what you decided upon > click "Viewed" so it sorts the results in descending order.

image.png

Scroll left to see who the Authors are on the top viewed Cards.

1

Title: Most likely to ask “Did you Guru it?”

Reason: Always searching Guru & contributing to it

Ask your team organizers for this one - its qualitative since you can't see their Slack/internal messages.

1

Title: HashTAG - amazing

Reason: Most searchable content - Best use of tags

This one was also pretty manual - I went through Folders in their account to see where Tags were used consistently (and in a recommended amount). If you want to get an idea of where to start, you can go into Team Settings > Tag Manager and see what departments seem to be more organized and then dig specifically into that content.

As an alternative for larger teams, you could use the Card export (of all Cards in their account) and then add a filter view so you could see all Cards that have Tags. image.png
You can then set the filter to be the condition that you only want to pull up cells that aren't empty (see below).
image.png
Based on this data, you can see who the authors are that have consistently been adding Tags to Cards and get a high-level look at how they look. If there are some that are super long or variations on the same tag (us and USA) you can tell these wouldn't be the right folks. If you see some promising ones, go and check out the content that Authors made and then pull their name for the award.

1-3

Title: Shoulder tap destroyer

Reason: person who is the verifier of the most cards

You can reuse the pivot table you made for the MVP award to see who's the verifier on the most Cards. For this award, the trust score of those Cards doesn't matter - this is really a SME award.

3

Title: MacGyver Award

Reason: Adds/edits existing cards to make them even better

Using the exported Cards, this time make a pivot table of the folks who last modified the Cards. You can delete all columns except "Title" and "Last Modified By." Once you have the folks who have modified the most number of unique Cards, take the names down.

3

Title: The Regina George(s)

Reason: Author of most favorited Cards

Go to Card Manager in their account > Saved Filters > Most Favorited. This will automatically pull up Cards that have been favorited at least 5 times. Based on the account, change this number until you get 3 unique authors.
image.png

3

Step 2: Make the awards

You've pulled the data! 🎉Now you can make the Awards. Make a copy of this slide deck (they're each individual awards) and fill in the proper names - the winners & your name. Print them out (try to find nicer paper) and make sure to print single-sided. Or, if this is virtual, make individual PDFs to send to folks.

Step 3: Make the deck

You're almost there! For the actual ceremony, customize this deck. Work with your team to figure out the logistics - will you have a mic? What time will it be held? Is the whole company invited? How is word getting out?

NOTE: To make the ceremony more interactive (and give more chances for winning!) pull the answers for the Q&A as well.

Airtable's Guru/KCS Awards Deck (2/10/23):

https://docs.google.com/presentation/d/1ekxjTTAv5YW8swFNbbs8NYE3L8RqMMXOESen1f4bQ2g/edit#slide=id.g654ab60bd8_0_184

You must have Author or Collection Owner permission to create Guru Cards. Contact your team's Guru admins to use this template.