General Emeritus Marketing Content Guidelines

Proofreading approach: For proofreading jobs, we should be performing a light proofread. Emeritus do not need us to make suggestions to the content or language of the documents. They are only interested in:

1. Grammar errors
2. Spelling errors
3. Punctuation errors
4. Style guide errors

Global comments in PDFs: The marketing team would prefer if we leave global comments for repeated issues in a document. This is for any issues that Emeritus could quickly fix with a find-and-replace or are obvious in the document. We should still make full changes for less-obvious issues, such as serial commas. For example, we can leave global comments for:

1. Adding a hyphen to all instances of "decision making"
2. Replacing all instances of "course" with "program"
3. Removing full stops from all bullet lists

Global comments in Google Docs: Whenever possible, use the replace all function instead of making the same change in multiple identical instances. For example:

1. Replacing all instances of "decision making" with "decision-making"
2. Replacing all instances of "course" with "program"

Using "company"/"firm"/"organization":

1. We should only use synonyms when it's repetitive, and consider the meaning – don't use them interchangeably
2. We can use "business" as well
3. "Company" should be the last choice – "organization," "business," and "firm" are OK

SEO: Highlighted words/phrases are SEO keywords, so do not change the words themselves (changing capitalization is fine).