Proofed | Editors | Emeritus | Kellogg School of Management (KLG) | Video Style Guide

Key Style Guide Information and Links

• Dialect: US English
• Use these video specifics alongside the school's writing style guidance:
• Editors | Emeritus | Kellogg School of Management, Northwestern University (KLG) Style Guide
• For any style points not covered in the school style guide materials, refer to:
• AP Style
• Spelling: Merriam–Webster
• Use the Title Case Converter to confirm correct approaches to casing capitalization.
• KLG-PCPM R3: Check that the role is referred to as "product manager", NOT "project manager".

split/pip screens

• All text: sentence case
• No periods

graphics

• Screen Header: AP Title Case
• All other text: sentence case
• No periods

callouts

• Screen Header: AP Title Case
• Subheader: sentence case
• All text in callouts: sentence case
• No periods

null screens

• Header: AP Title Case
• Subheader: sentence case
• Body text: sentence case
• Graphs, charts, and graphics: sentence case
• Periods – No periods in infographics. Use periods only for complete sentences (outside of graphics) that are not lead-ins.

tables

• Screen Header: AP Title Case
• Subheader: sentence case
• All rows and columns: sentence case