Google: TVOD IAP offer creation

If you want to offer TVOD content through an In-app purchase on Google you will need to create an offer in the store and match it with an offer in the Magine Pro Console.

General information

Google has a limit on how many In-app items you can create. So, depending on the size of your catalogue and the number of planned offers you can choose between two setups.

1. If you have a few TVOD offers you can create one offer per asset e.g. for each live event
2. If you have plenty of TVOD offers you will need to work with pricing tiers and apply the offer to several assets

Note: We recommend that you always set up your offers as "consumable offers". That guarantees that a user can repurchase the offer as often as she likes.

If an offer is visible in the app depends on the visibility of the offer in the Magine Pro Console.

Google offers set-up

All In-app offers in the Google developer account can be linked to a pricing template which is very practical if you want to use the same pricing for several offers. To create or change a pricing template log into your Google Developer account --> Setup --> Pricing template.

If you don't want to use a pricing template you can go straight to creating in-app products.

1. Select your app
2. Click on Monetise
3. Select In-app products
4. Create product
5. Add a unique Product ID and copy it
6. Add a name and a description
7. Select a price or pricing template
8. Save the offer

Note: The name and the description of the offer won't be visible in the app. The app uses the title of the offer from the console instead.

Create a matching offer in the console

When you have created an offer in Google you need to create an offer in the Magine Pro Console.

1. Go to the commercial section in the Magine Pro Console
2. Click on "Create offer"
3. Name your offer
4. Select Third-party and then Rental, EST or Pass in the drop-down menu
5. Add unique selling points and an image
6. Select Google as a provider
7. Paste the Google Product ID into the external product ID field
8. Define in which region the offer can be purchased
9. Add a package
10. Add at least a start date and a purchase period for rental and pass offers
11. Review and create

Best practice: offer tiers

When you have plenty of TVOD assets you will need to use offer tiers on Google. A tier is an offer that you connect to several offers in the Magine Pro Console. Here is an example:

• You have 200 TVOD assets.
• You break up those assets into price groups
• Tier 1: 2,99
• Tier 2: 3,99
• Tier 3: 4,99
• Tier 4: 5,99
• You create an offer per price tier in Google
• You assign the same Google product ID to the offers in the console that should be associated with that price tier

Advantages:

1. you easily stay under the offer limit Google has implemented
2. the customer sees the title of the offer from the console and not the general description from the Google Store account

Shows, Seasons and episodes

You can create TVOD offers for complete shows, seasons and episodes in the same way as described above. If you want to do that you always need to include the show and the episodes in the package.

If you offer single episodes the customer can rent the next episode directly at the end of the episode she has access to. At the end of the episode, a "watch next episode" dialogue appears on the Android mobile app and enables the customer to rent the next episode.