Platform Limitation: Facebook

FACEBOOK:

• Advertising Policies: https://business.facebook.com/policies/ads/

  • Prohibited Content:

    • https://business.facebook.com/policies/ads/prohibited_content

  • Restricted Content:

    • https://business.facebook.com/policies/ads/restricted_content

  • Video Ads

    • Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:

      • Disruptive Content: Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.

      • Entertainment Related Restrictions: Ads for movie trailers, TV shows, video game trailers, and other similar content intended for mature audiences are only allowed with prior written permission from Facebook and must target people who are 18 years or older. Excessive depictions of the following content within these ads are not allowed: Drugs and alcohol use, Adult content, Profanity, and Violence and gore

  • Targeting:

    • You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.

    • If you target your ads to custom audiences, you must comply with the applicable terms when creating an audience.

  • Lead Ads: https://business.facebook.com/policies/ads/lead_ads

    • Advertisers must not create Lead Ads questions to request the types (from the link) of information without our prior written permission.

  • Common Topics of Advertising Policies:

    • Personal Attributes: Facebook’s Advertising Policy prohibiting ads that contain personal attributes, including information on avoiding assumptions about someone’s personal attributes in your ads (https://www.facebook.com/business/help/2557868957763449?id=986554971804174)

    • Sensational Content: Facebook’s Advertising Policy prohibiting Sensational Content, including information on avoiding shocking, sensational, inflammatory or excessively violent content in your ads (https://www.facebook.com/business/help/304110064285796)

    • COVID-19: Facebook’s Advertising Policies related to COVID-19, including what types of products and content are temporarily restricted or prohibited (https://www.facebook.com/business/help/1123969894625935)

    • Cryptocurrency: Facebook’s Advertising Policy for cryptocurrency products and services, including information about eligibility to run ads about cryptocurrency (https://www.facebook.com/business/help/438252513416690?id=595195347635322)

    • Dating: Facebook’s Advertising Policy for ads about dating services (https://www.facebook.com/business/help/143949649021372)

    • Drug and Alcohol Addiction Treatment Centers: Facebook’s Advertising Policy for Drug and Alcohol Addiction Treatment, including information about eligibility to run these types of ads (https://www.facebook.com/business/help/383110896305204?id=158142682725859)

    • Online Gaming and Gambling: Facebook’s Online Gaming and Gambling Advertising Policy, including information on how to apply for eligibility to run ads that promote online gambling and gaming (https://www.facebook.com/business/help/345214789920228?id=352746782475779)

    • Personal Health: Facebook’s Advertising Policy prohibiting ads that generate a negative self perception or imply unrealistic or unexpected results (https://www.facebook.com/business/help/2489235377779939?id=689788528177451)

    • Social Issues, Elections or Politics: Facebook’s Advertising Policy for ads about social issues, elections or politics (https://www.facebook.com/business/help/167836590566506?id=288762101909005)

  • As part of these ongoing efforts, starting January 19, 2022, we will be removing some Detailed Targeting options because they relate to topics people may perceive as sensitive, such as targeting options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation. Examples include:

    • Health causes (e.g., “Lung cancer awareness”, “World Diabetes Day”, “Chemotherapy”)

    • Sexual orientation (e.g., “same-sex marriage” and “LGBT culture”)

    • Religious practices and groups (e.g., “Catholic Church” and “Jewish holidays”)

    • Political beliefs, social issues, causes, organizations, and figures