Guru's Verification engine ensures consistency, confidence, and trust in the knowledge your organization shares. Learn more.

Template: Value Driver Gifting Campaign (High Touch)

Gifting has proven to be a valuable tactic for us to drive new account engagements! 🎁 For each of our value drivers, we have put together a few touches in Sendoso that speak to that value driver and an Outreach cadence aligning to each.

Value Driver: [example] Create Amazing Customer Experiences

Include brief description of your value driver and how your product helps your customers in this particular area.

AUDIENCE: Which buyer personas/company types is this value driver relevant to?

STATS
List a few stats on how your product helps customers in this area:

(Examples):

  • 60% reduction in time to first response to customer questions

  • 60% less time customer support teams spend searching for knowledge

  • 100 point increase in internal tool CSAT

LINK TO VALUE DRIVER OUTREACH CADENCE

*Note: you must customize the first note to include a link to the gift or address confirmation.

GIFT OPTIONS

Piñata Filled with Candy

[Name of touch in Sendoso]
AVAILABILITY: USA
GIFT MESSAGE: Happier customers calls for a celebration! Learn how Guru can enhance your customer experience and give you plenty more reasons to celebrate. (Add in a layer of customization + sign your name)

​​​

Gourmet Popcorn

[Name of touch in Sendoso]
AVAILABILITY: CANADA
GIFT MESSAGE: I know how important creating an amazing customer experience is for your team at {{company}}. With Guru, your reps will be able to handle any question that pops up! (Add in a layer of customization + sign your name)

​

INSTRUCTIONS

  1. Determine the account from your target list and the contact you'd like to reach out to.

  2. Log into Outreach and add the contact into [this cadence]

  3. Log into Sendoso, and choose one of the touches above

  4. Add the custom note message displayed above and customize as you'd like

  5. Go through the steps to generate a "confirm address" link to add to your own cadence; be sure to add the prospect's work email to generate the link.

  6. Go back to your Outreach cadence and add the link to the first note + customize in any other way you'd like

  7. Send away!

Return to our Outbound Gifting Template Collection.

You must have Author or Collection Owner permission to create Guru Cards. Contact your team's Guru admins to use this template.