Guru's Verification engine ensures consistency, confidence, and trust in the knowledge your organization shares. Learn more.

Guru's Core Values

While each team member will have a unique experience and perspective on what it's like to be part of the Guru team, we can all rally around Guru's core values. Think of them as the DNA that helps us maintain and grow Guru's culture as we scale.

value_seek-and-share-knowledge_transparent-background.png

Seek and Share Knowledge

Learn and grow together. Great minds think differently.

When we share what we know and lift others as we rise, we build a culture of knowledge that makes us all a little bit better. Be transparent: share the good and the bad, and offer insight into decision-making processes. Take risks and experiment; every setback is a learning experience. Seek diverse views for better outcomes—embrace diverse experiences, backgrounds, and skill sets to make us stronger and smarter. Nothing revolutionary was ever created in an echo chamber.

value_dont-take-yourself-too-seriously_transparent-background.png

Don't take yourself too seriously.

Cultivate a curious mind. Openness over ego.

Ask questions and seek to understand the world and the people around you. Lead with empathy and listen. Being open to new ideas that move us forward is more important than getting your way. Difficult things will happen. It’s how we respond to them—with openness, curiosity, and the desire to do better—that helps us grow.

value_embrace-the-journey_transparent-background.png

Embrace the journey

Be intentional. Have a marathon mindset.

Building great things takes endurance— it’s a marathon, not a sprint. Act with urgency (a marathon is still a race, after all). Charting a course is key to solving problems thoughtfully, but stay flexible and ready to find a new route to the finish line. Be resilient, and rest when you need to. And remember: sometimes the best ideas happen when you’re having fun along the way. (Did we knock it out of the park with this sports metaphor?)


value_create-advocates_transparent-background.png

Create advocates

Every contribution is a customer experience. Empower our community.

Every person here has a hand in making Guru great: a place where people want to work and a best-in-class product that people love to use. Every interaction with our brand should create ambassadors. We spend our energy nurturing our users to turn them into customers and finally into our biggest advocates.

value_give-and-receive-graciously_transparent-background.png

Give and receive graciously

Give to yourself, your colleagues, and your community.

A cycle of giving starts with one person. Care for yourself so you can show up for others. Build trust through giving thoughtful, candid, and kind feedback. Be an open and curious recipient of feedback and get comfortable with the learning process. Dedicate your time and energy to improving the world around you. Ask for help when you need it, give generously to your colleagues, and give first to your community.


These can also be found on the About Us page and Careers page on our website.

You must have Author or Collection Owner permission to create Guru Cards. Contact your team's Guru admins to use this template.