Roche Brands Overview
Roche is a global pharmaceutical and diagnostics company that operates through two main divisions: Roche Diagnostics and Roche Molecular. We mainly work with Roche Diagnostics, who develop and manufacture diagnostic tests and instruments for healthcare professionals and laboratories, and the majority of our clients are based in Rotkreuz, Switzerland.
We help our clients to create presentations, infographics, social media posts, eLearning, G-Sites, interactive handbooks for a number of focus areas, including infectious diseases, Neuroscience, Oncology and Women’s Health.
Roche encompasses several brands: Roche Corporate, CoaguCheck®, cobas®, CustomBiotech, navify®, and VENTANA®. You can find details on each of these on the Roche branding homepage, bottom right.
The main Roche brands we work with are: Roche Corporate, Roche cobas, and Roche navify. Roche Corporate is the general brand used, while cobas covers Roche's in vitro diagnostic solutions, and navify is used for Roche's digital and software solutions across all healthcare areas. Each have their own flair and identity, but are derived directly from the Roche Corporate brand.
You can see example slides comparing the brands here, more examples of projects at the bottom of this card, and a more extensive collection of examples of all the other projects in our Roche Showcase.
Brand Toolkit
Have a look at the following resources to get a better understanding of the Roche brands.
- Roche Brand Guidelines. Can be found here. Username: shee.juma@brightcarbon.com Password: Carbon14SM
- You will find links to the brand guidelines for all the Roche brands on the bottom right of the homepage.
- Design: Roche Brands Design Resources
- Messaging & Visualisation: Roche Corporate Messaging & Visualisation Resources
- Model slides and templates: Roche Toolkit 2024, Roche Showcase GSite
- Roche BrandIn: Gives us access to templates, icons, graphics and a library of example slide layouts directly from within PowerPoint. How to install BrandIn for Roche Brands
- Roche Language Style Guidelines
- Roche Naming and Trademarks Guidelines
- Roche Referencing Guidelines
Example Projects
Roche Corporate
Roche Presentation Samples
Roche Brochure Samples
Roche Video Samples
roche cobas
cobas Presentation Samples
cobas Brochure Samples
cobas Video Samples
roche navify
navify Presentation Samples
navify Brochure Samples
navify Video Samples
Other Information
- While we work in PowerPoint, Roche commonly require delivery in Google Slides.
- Be aware of the limitations when converting files to Google Slides. You can find information on our blog: Convert PowerPoint to Google Slides: Compatibility complications
- For information on how to convert PowerPoint files to Google Slides see our page on How to install Roche font replacement add-ons, and a guide to walk through the conversion process here.
For further information, get in touch with John Bevan, Shee Juma, Ami Hensman, or Will Kail