Use this guide to record a quick "one feature" demo video via Loom. Don't worry if you mess up a word or two, you're a human not a robot!
Intro [5 Seconds]
Address the person by name
Current / Desired State [10 seconds]
Tell them how what you're about to show will help address a current challenge, or achieve a goal
Show It [30 seconds]
Use the fewest clicks needed to execute how the feature works
If possible, focus on the "end state" rather than "how to set it up"
Positive Outcomes Story [15 seconds]
Describe how the feature you showed impacted a similar person or organization(s)