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How to Record a 1 Minute Demo Video


Use this guide to record a quick "one feature" demo video via Loom. Don't worry if you mess up a word or two, you're a human not a robot!

  • Intro [5 Seconds]

    • Address the person by name

  • Current / Desired State [10 seconds]

    • Tell them how what you're about to show will help address a current challenge, or achieve a goal

  • Show It [30 seconds]

    • Use the fewest clicks needed to execute how the feature works

    • If possible, focus on the "end state" rather than "how to set it up"

  • Positive Outcomes Story [15 seconds]

    • Describe how the feature you showed impacted a similar person or organization(s)