Guru's Verification engine ensures consistency, confidence, and trust in the knowledge your organization shares. Learn more.

Claritas Overview

claritas_logo.png

Accepts Claritas

  • iHeart O&O Streaming
  • iHeart O&O Podcast
  • iHeart O&O Video & Display
  • iAN Streaming
  • iAN Podcast

Overview:

Vendor Category: Attribution measurement

Our robust, near-real time analytics and advanced modeling capabilities can determine the true impact of media, measure lift by channel or audience, highlight how to refine marketing efforts, and attribute conversions across 8 distinct online and offline channels.

​https://claritas.com/

[Client/Agency Info] Claritas Macros: https://claritas360.claritas.com/knowledgecenter/help/content/audienceanywhere/documents/audienceanywhere%20-%20optimize,%20placing%20pixels.pdf​

TRAFFIC INSTRUCTIONS (TAP):

Tag Modification Instructions:

  1. Tags from Claritas should come pre-formatted for Triton
    1. Different formats can be found here
  2. If not pre-formatted then the macros to look out for are the IP/UserAgent/Device ID (DID not applicable for podcast)
  3. Station Name: Default should be to remove this piece of the tag unless approved by Sales.
    1. cid=[STATION_NAME]

Example:

  1. Tag Received from Client: https://trkn.us/pixel/i?c=12955&p=23103783&idfa=[AD_ID]&cid=[STATION_NAME]&ip=[IP]&uax=[USERAGENT]&ord=[TIMESTAMP]
  2. Tag w/ Modification: https://trkn.us/pixel/i?c=12955&p=23103783&idfa=[AD_ID]&ip=[IP]&uax=[USERAGENT]&ord=[TIMESTAMP]

Tag Placement Instructions:

  1. Audio: Include impression tracker
  2. Banner: Use click tag for CT URL (do not use impression tracker on the banner)
    1. Do not use Claritas impression tracker

If also using another 3rd party (DCM)

  1. Audio: DCM Impression Tracker AND Claritas Impression Tracker
  2. Banner: DCM Impressions Tracker; Claritas click tag for CT URL
    1. Do not use DCM click tag for banner
    2. Do not use Claritas Impression tracker

TRAFFIC INSTRUCTIONS (XANDR):

Tag Modification Instructions:

  1. Tags from Claritas should come pre-formatted for Xandr
  2. If not pre-formatted then the macros to look out for are the IP/UserAgent/Device ID (DID not applicable for podcast)

Example:

  1. Tag Received from Client: https://trkn.us/pixel/i?c=12358&p=23108575&idfa={deviceid}&cid=&ord={cachebuster}&uax=&ip=&nocr=1
  2. Tag w/ Modification: https://trkn.us/pixel/i?c=12358&p=23108575&idfa=${USER_ID}cid=&ord=${CACHEBUSTER}&uax=${USER_AGENT}&ip=${USER_IP}&nocr=1

Tag Placement Instructions:

  1. Audio: Include impression tracker
  2. Banner: Use click tag for Landing Page (do not use impression tracker on the banner)
    1. Do not use Claritas impression tracker

If also using another 3rd party (DCM)

  1. Audio: DCM Impression Tracker AND Claritas Impression Tracker
  2. Banner: DCM Impressions Tracker; Claritas click tag for Landing Page
    1. Do not use DCM click tag for banner Landing Page
    2. Do not use Claritas Impression tracker

You must have Author or Collection Owner permission to create Guru Cards. Contact your team's Guru admins to use this template.