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Promotion campaigns

With promotion codes, you can alter the price for an offer. This allows you to run campaigns and discounted offers for your customers.

  • The price can be changed by a predefined amount e.g. 1€ off or by a certain percentage e.g. 30% off.

  • You can define the duration of the discount e.g. 6 months. Afterwards, the price of the offer will go up to the original price if not cancelled by the customer.

  • You can define a period when the promo code can be consumed e.g. from day X to day Y which allows you to run campaigns in a limited timeframe.

  • You can define if a user can consume multiple codes of a campaign or not which allows you to run gift card and win back campaigns more efficiently.

We have two types of codes:

Viral code

A viral code can be used by any customer during the purchase flow as long as the code is valid. Every customer is using the same code e.g. 3MONTHSBASIC. These codes can be embedded in a link of the campaign so that the user doesn't need to enter it to consume it.

The URL needs to look like this: https://YOURSERVICEURL/checkout?promoCode=YOURCODE.

Unique codes

Unique codes have the same prefix but a different ending which means that every code can only be used once (by one customer in one account). These codes can be embedded in the link of the campaign so that the user doesn't need to enter it to consume it.

The URL needs to look like this: https://YOURSERVICEURL/checkout?promoCode=YOURCODE.

Limitations

  • Prepay campaigns have to go through an outsourced solution. We can provide codes that give a 100% discount. Customer cancellation will be still handled based on the renewal cycle of the offer (monthly or yearly). Read more about our bypass checkout codes for these types of campaigns here.

  • Promo codes that give a discount for the same offer will override each other and can't be combined.

  • The start and end date of a promotion code are defined during code creation and can't be tied to when a certain code is purchased by a customer.

  • When a customer ends a subscription the connected promotion code is cancelled as well. The remaining discount is voided and won't be applied when the customer subscribes again to the same offer.
  • When the duration of a discount expires subscription offers continue and won't be cancelled automatically.
  • The promotion codes can only be consumed in our template web application during the purchase flow.

Learn more about how to create promotion campaigns and codes here.

You must have Author or Collection Owner permission to create Guru Cards. Contact your team's Guru admins to use this template.