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Impressions & Clicks by Geography

Impressions & Clicks by Geography in the campaign dashboard

What is it?

See the impression and click data distribution for the order displayed in a map view. Available views include City (Zip code), State, and DMA. Use the radio button to switch between the different data points available. Use the "Geographic Details" caret to view the data in a tabular view.

Product Availability

Social does not support City breakdown. State is not supported by Reddit, Pinterest, TikTok, Nextdoor, or LinkedIn. DMA is not supported by TikTok, Nextdoor or LinkedIn. Note Amazon City Data may have gaps due to data limitations.

Notes

Xandr Geography data (iAN Streaming, iAN Podcast, Extended Display, Extended Video, Marketplace CTV) cannot be backfilled 45 days after the impression date. Unknown data points are not included in the CSV export which may cause discrepancies in the geography breakdown numbers when compared to the totals.

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