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Cross Publisher Report Note and Limitations

if a metric or dimension is not supported for a specific publisher, an '-' will appear in the column(s) for that publisher. See below for a list of unavailable metrics per publisher.

  • Facebook:
    • Does not support City or Zipcode dimensions
    • Vides metrics not supported at Region or DMA dimensions
  • Twitter:
    • Does not support DMA dimension
    • Zipcode + Ad Group/Ad breakdown is not supported
    • Age dimension is not supported
  • Snapchat:
    • Does not support City or Zipcode dimensions
  • Pinterest:
    • Does not support Region or City dimensions
  • LinkedIn:
    • Does not support City, DMA or Zipcode dimensions
    • Does not support Age, Gender or Device dimensions
  • Google Ads
    • Does not support City or Zipcode dimensions
    • Does not support video metrics at the Region or DMA breakdowns
    • Gender and Age not supported at Ad Breakdown
  • DV360
    • Creative breakdown not supported for DV360 Youtube
    • Ad group breakdown does not support geo, device, age or gender dimensions
  • Reddit
    • Does not support State, City or Zipcode dimensions
    • Does not support Age, Gender or Device dimensions
  • TikTok
    • Does not support State, City or Zipcode dimensions
    • Does not support Device breakdown
    • Age and Gender dimensions do not support video metrics
  • Nextdoor (for lines created prior to November)
    • Does not support any geography dimensions
    • Does not support any video metrics
  • Xandr
    • Does not support video metrics with Geography dimensions
    • Age, Gender or Device breakdown do not support video metrics
    • Ad Breakdown not supported for any geo, device, age or gender dimensions
    • Note that when pulling a report for iAN Podcast and iAN Streaming, the VCR and video view through metrics will represent Listen Through Rates.
  • Groundtruth
    • Does not support video metrics with Geography dimensions
    • Age, Gender and Device breakdowns do not support video metrics
    • Ad Breakdown not supported for any geo, device, age or gender dimensions
  • Amazon
    • Does not support Age or Gender breakdowns
    • Ad Breakdown not supported for any geo or device dimensions
  • Triton
    • Only supports impression metric
  • GAM
    • Does not support video metrics for region, DMA or Zipcode
    • Does not support Age or Gender
    • Ad breakdown does not support Region or Zipcode
  • The Trade Desk
    • Does not support Age or Gender dimensions

Other Limitations

  • Geography breakdown must be at total granularity. Geography breakdowns cannot be pulled at daily level.

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