Brand Color Guidelines

general

• The teal and pink colors can never touch each other.
  Always use white or a complementary color to separate teal and pink when creating graphics and assets.

• Tints and shades of teal and pink can be used to create fun variety.

• Use white to keep our look crisp, bright, and clutter free.

• If you ever need to use additional colors that aren't part of our brand colors, it needs to be:

  • tested in house,

  • approved by the CEO,

  • documented.

professional prints

See Palette for Professional Physical Prints

• Only use CMYK. Do not use Pantone unless you're specifically told to.
  CMYK is used by our vendors and have given better results in terms of consistency and accuracy than Pantone. For prints that get printed in-house, we might sometimes need to use Pantone. This decision has to be approved by the Creative Team (CEO, Director of Operations) and documented.

online colors

See Color Palette for Online Graphics

• Only use HTML hexacodes. Do not use CMYK (professional prints) or Pantone (print-at-home prints).

• Don't fill a screen with teal or pink.
  Teal and pink should be used to capture attention, not blind the eyes or create overwhelm. If filling a screen with color is needed, use muted colors.