Editors | Emeritus | Stanford Graduate School of Business (STN) Style Guide | DITR / SUST / ENTR
Key Style Guide Information and Links
This card covers style guidance for STN e-learning and marketing documents.
- For any style points not covered in this guide, refer to:
- Editors | Emeritus | Chicago Manual of Style (CMoS) Guidelines for Emeritus Content
- Spelling: Merriam–Webster
- Dialect: US English
- For video editing specifics, refer to:
- In marketing mailer subject lines: no italics, and use numerals for all numbers.
School and Course Terminology
course, teacher and learners
Bold green indicates the preference for this school/the specified courses.
For STN-DITR / STN-SUST:
Course | Program | Programme | |
Module | Week | ||
Program(me) Leader | Learning Facilitator | Success Coach | [Other] |
For STN-ENTR:
Course | Program | Programme | |
Module | Week | ||
Program(me) Leader | Learning Facilitator | Success Coach | [Other] |
school name and faculty
- Use Professor, not Prof. or Dr.
Capitalization
Headers/subheaders
- Headers: CMoS Title Case
- Subheaders: sentence case
- See the Title Case Converter to confirm correct capitalization for title/sentence casing.
- Program titles, module titles, and module topics should be written in title case.
Punctuation
- Use the serial comma.
- Parenthetical dashes: Use spaced em dashes. Exceptions: No spaces should be used around the em dash in brochures or month in the life (MITL) documents.
- Hyphenate decision-making only as an adjective; no hyphen for noun form.
- decision-making principles
- The team in charge of decision making
- United States (noun in running text) / US (adjective)
Numbers
- Spell out numbers one to nine; use numerals for 10 and above.
Lists
- Use periods for full sentences only.
Citations/Referencing
- Use CMoS Notes and Bibliography style for citations and references.
Subject-Specific Terminology/Spelling Preferences
- digitization (not digitalization)
- digitize (not digitalize)
- dataset (one word)
- data point (two words)
- startup (one word)
- For STN-SUST:
- eco-preneur/eco-preneurship (always hyphenate)