Editors | Emeritus | Stanford Graduate School of Business (STN) | Video Style Guide
Key Style Guide Information and Links
This card covers guidance for editing STN videos.
- Dialect: US English
- Use these video specifics alongside the school's writing style guidance:
- For any style points not covered in the school style guide materials, refer to:
- Editors | Emeritus | Chicago Manual of Style (CMoS) Guidelines for Emeritus Content
- Spelling: Merriam–Webster
- Use the Title Case Converter to confirm correct approaches to casing capitalization.
Important Notes
title screen
- Video Title: CMoS Title Case
faculty intro
- Name and Designation: CMoS Title Case
60/40 (split) screens
- Header: CMoS Title Case
- Body text: sentence case
- Use periods only for complete sentences.
wide with text
- All text: sentence case
- Use periods only for complete sentences.
bleed with text
- All text: sentence case
- Use periods only for complete sentences.
- Use minimal text: one or two sentences/bullets. The frames are designed for visual impact.
graphics / callouts
- Screen Header: CMoS Title Case
- All text in graphics: sentence case
- No periods
null screens
- Header: Title Case
- Sub-headers: sentence case
- Body text: sentence case
- Graphs, charts, and graphics: sentence case
- No periods in infographics
- However, text appearing outside infographics should have a period for complete sentences.
tables
- Screen Header: CMoS Title Case
- Subheader: sentence case
- All rows and columns: sentence case