Editors | Emeritus | Stanford Graduate School of Business (STN) Style Guide | DITR / SUST / ENTR

Key Style Guide Information and Links

This card covers style guidance for STN e-learning and marketing documents.

• For any style points not covered in this guide, refer to:
• Editors | Emeritus | Chicago Manual of Style (CMoS) Guidelines for Emeritus Content
• Spelling: Merriam–Webster
• Dialect: US English
• For video editing specifics, refer to:
• Proofed | Editors | Emeritus | Stanford Graduate School of Business (STN) Video Style Guide
• In marketing mailer subject lines: no italics, and use numerals for all numbers.

School and Course Terminology

course, teacher and learners

Bold green indicates the preference for this school/the specified courses.

For STN-DITR / STN-SUST:

For STN-ENTR:

school name and faculty

• Use Professor, not Prof. or Dr.

Capitalization

Headers/subheaders

• Headers: CMoS Title Case
• Subheaders: sentence case
• See the Title Case Converter to confirm correct capitalization for title/sentence casing.
• Program titles, module titles, and module topics should be written in title case.

Punctuation

• Use the serial comma.
• Parenthetical dashes: Use spaced em dashes. Exceptions: No spaces should be used around the em dash in brochures or month in the life (MITL) documents.
• Hyphenate decision-making only as an adjective; no hyphen for noun form.
• decision-making principles
• The team in charge of decision making
• United States (noun in running text) / US (adjective)

Numbers

• Spell out numbers one to nine; use numerals for 10 and above.

Lists

• Use periods for full sentences only.

Citations/Referencing

• Use CMoS Notes and Bibliography style for citations and references.

Subject-Specific Terminology/Spelling Preferences

• digitization (not digitalization)
• digitize (not digitalize)
• dataset (one word)
• data point (two words)
• startup (one word)
• For STN-SUST:
• eco-preneur/eco-preneurship (always hyphenate)