Proofed | Editors | Emeritus | Cambridge Judge (CJ) Style Guide | CHMA / CTO.SEPO

Key Style Guide Information and Links

• This guide is for CJ e-learning documents (Floryboards and associated materials).
• For any style points not covered in this guide, refer to:
• Editors | Emeritus | Chicago Manual of Style (CMoS) Guidelines for Emeritus Content
• Spelling: Oxford Dictionaries
• Dialect: UK English
• For marketing documents, use:
• Proofed | Editors | Emeritus | Cambridge Judge Business School (CJ) Marketing Content Style Guide
• For video editing specifics, refer to:
• Proofed | Editors | Emeritus | Cambridge Judge Business School Video Style Guide

Floryboard Specifics

Format the "This module has..." text at the beginning like this:

• This module has seven videos, self-study activities including two readings, one crowdsource activity, one discussion, one try-it activity and one knowledge check, as well as required activities including one reading and one capstone checkpoint.

If there is only one required activity, format the text like this:

• This module has seven videos, self-study activities including two readings, one crowdsource activity, one discussion, one try-it activity and one knowledge check, as well as one required capstone checkpoint activity.

School and Course Terminology

course, teacher and learners

Bold green indicates the preferences for this school/the specified courses.

CJ-CHMA:

CJ-CTO.SEPO:

Important School-/Course-Specific Notes

• Headings in green boxes need to include the type of page (this is for Emeritus designers' internal use).
• For example, in the following, the deletion of "Discussion page title" is incorrect:​
• Please use the phrase Key term review cards, not Key terms review cards.
• Text <bookended by arrows> is internal Emeritus information. Please do not edit:
• All of the above activities should be completed by <DELIVERY TO ADD date in Date Month, Date format>, <Time> UTC.
• Exception to UK English spelling: please retain Help Center (not Help Centre) – this is used across various Emeritus materials for different schools, and they want to retain consistency.
• The term Programme Support should retain initial capitals in titles.
• Please note that the introductory text may look a little different from normal Floryboard text (see below).
• However, please maintain the general pattern of the first sentence ["This module has......and....., plus xx activities/activity."]
• For CJ-CTO.SEPO:
• For faculty, please refer to https://www.jbs.cam.ac.uk/faculty-research/faculty-a-z/
• If the bio refers to them by their name, use their name; if it includes Dr or Professor, please use that.

Capitalization

• Use initial capital letters for:
• Positions/job titles, eg Senior Tutor, Admissions Tutor, Director of Studies
• Degree titles, eg BA Honours in History
• Single Honours, Joint Honours, etc.
• Qualifications, eg GCSEs in Mathematics, Chemistry and History.
• Use lowercase letters for phrases such as cleantech, medtech, fintech.

Headers/subheaders

• Headers and subheaders: sentence case
• Includes the main module heading in floryboards
• Following colons
• Video/activity titles – use an initial capital (e.g. Module 2: Feedback survey; Video 7.3: Tech issues)
• Other contexts – use lowercase (e.g. Discussion 4.1: Capitalizing headers: how should you do it?)

Punctuation

• Do not use the serial comma unless necessary to avoid ambiguity.
• Parenthetical dashes: use spaced em dashes.
• Use hyphens in words beginning with prefixes such as co, de, pre, or re when two of the same vowels appear together, but not when the letters are different:
• co-operate, re-emerge, de-escalate, pre-eminent
• proactive, reorder, codependent
• Hyphenate 'Vice' designations, e.g. 'Vice-Dean'
• If possible, avoid 'i.e.', 'e.g.', and 'etc.' – instead, use phrases like 'that is'/'in other words', 'for example', and 'and more'/'among others'
• If unavoidable, use full stops but not commas (e.g. like this)
• Do not use full stops after:
• Mr, Mrs, Dr, etc
• Initials: Dr M P S Handley (note space between each initial)
• Avoid ampersands.
• Avoid exclamation marks.
• Avoid semicolons.
• Use single quotation marks for unfamiliar words/phrases and publication titles.
• Use double quotation marks for direct quotes.
• Use round brackets for nested parentheses: (as Jones (2023) maintains).

Numbers

• For cardinals, write one to nine but use numerals for 10, 11, etc.
• For ordinals, write first to ninth in full but after that use 10th, 11th, etc.
• Spell out the words 'million' and 'billion'.
• Use alongside figures for currency: £1 million.
• Also use with figures when referring to a specific amount: exactly 2.68 billion vs approximately two billion.
• Use the % symbol.
• In running text, use 'to' for number ranges ('150 to 200 students' but 'Videos 1.1–1.3').
• Hyphenate fractions
• two-thirds (noun)
• a two-thirds majority (adjective)
• Use minimum number of digits in page ranges: 34–5, 107–17, 46–54.
• No space between number and measurement unit: 6cm, 12kg.
• GBP equivalent should be given for non-GBP currency amounts.
• Please leave a comment if this has not been included.
• Use numerals for ages (e.g. aged 1 month).
• 20th century

Times and Dates

• Date format: Friday 9 January 2004
• Standard time zone: GMT/BST
• Time format: 12-hour clock – 10am, 3.45pm
• Use numbers for centuries: 20th century (no superscript)
• Give full four digits for year range across different centuries: 1850–1925
• Only use two digits for second year if within the same century: 1920–65

Bullet Lists

• If you use a complete sentence to introduce a bulleted list, then end it with a full stop, not a colon.
• For full-sentence bullets, start each point with a capital letter and end with a full stop.
• For lists of points that complete the lead-in:
• place a colon at end of the sentence introducing the list
• use lowercase to start each point
• do not use semicolons after the points, and do not add 'and' or 'or' after the penultimate point
• do not use a full stop after any of the points (including the final point)

Citations/Referencing

• Harvard referencing style. Please refer to these examples for the particular format CJ want:
• Book:
  Hood, L. and Price, H. (2023). The age of scientific wellness. Cambridge: Harvard University Press.
• Note: “and” for authors, not “&”. Book title in sentence case and italics. Place of publication written as “Cambridge”, not “Cambridge, Massachusetts”, “Cambridge, MA” or “Massachusetts”.
• Journal article:
  Volodymyr, M. et al. (2015). 'Human-level control through deep reinforcement learning', Nature, 518, pp.529–533 [Online]. Available at https://www.nature.com/articles/nature14236?wm=book_wap_0005 (Accessed 7 October 2024).
• Note: “et al.” when 4 or more authors (no comma after author). Article title in sentence case. Journal name in italics. No space after “pp.”; en dash; page range written in full. “[Online]” because the journal is printed but we’re looking at the online version. No colon after “Available at”. No colon after “Accessed”. Date written in UK format. Single quote marks and comma after closing quote mark.
• Newspaper/magazine article:
  Crossman, L. (2024). 'French cat found in Basingstoke returns home to Calais', Basingstoke Gazette, 6 October [Online]. Available at https://www.basingstokegazette.co.uk/news/24631699.french-cat-found-basingstoke-returns-home-calais/ (Accessed 7 October 2024).
• Note: Article title in sentence case. Newspaper name in italics. Date without year, as year already given in brackets. “[Online]” because the newspaper is printed but we’re looking at the online version. No colon after “Available at”. No colon after “Accessed”. Date written in UK format. Single quote marks and comma after closing quote mark.
• Website:
  Stephens-Davidowitz, S. (2017). How to predict if a borrower will pay you back. Available at https://www.thecut.com/2017/05/what-the-words-you-use-in-a-loan-application-reveal.html (Accessed 7 October 2024).
• Note: Website title in sentence case and italics. No “[Online]” because the content was originally online, not printed. No colon after “Available at”. No colon after “Accessed”. Date written in UK format.
• EXCEPTION: For CJ-CTO.SEPO: Please use CMoS referencing style (bibliography style for documents; notes style for videos).
• A reference to a generative AI tool being used in the creation of content should appear in the following format:
• AI Company. (Year). Name of AI Model (Version) [Description of AI tool]. URL
• e.g., OpenAI. (2024). ChatGPT (Mar 14 version) [Large language model]. https://chat.openai.com/
• e.g., OpenAI. (2024). DALL-E (Oct 8 version) [Image creator]. https://openai.com/dall-e-2

email/web addresses, filenames

• Lowercase
• Please include https:// at the start of web addresses
• Follow with full stop if appearing at the end of a sentence
• No underline
• For downloadable files:
• lowercase
• hyphen between each word (instead of spaces)

Subject-Specific Terminology/Spelling Preferences

• biomedical
• cleantech
• 'data' is a singular noun (not plural)
• dataset
• decision-making
• email
• fintech
• focused / focusing / focuses
• fundraising
• learnt
• login (noun)
• medtech
• micro-level
• micro-scale
• multidisciplinary
• online
• postdoctoral
• sign in (not log in) (verb)
• spinouts
• startup
• under-representation
• website