Proofed | Editors | Emeritus | Cambridge Judge (CJ) Style Guide | DEI / CTO / CPO.SEPO / BTV / DEI.RED / ODDT / BA R2

Key Style Guide Information and Links

• This guide is for CJ e-learning documents (Floryboards and associated materials).
• For any style points not covered in this guide, refer to:
• Editors | Emeritus | Chicago Manual of Style (CMoS) Guidelines for Emeritus Content
• Spelling: Oxford Dictionaries
• Dialect: UK English
• For marketing documents, use:
• Proofed | Editors | Emeritus | Cambridge Judge Business School (CJ) Marketing Content Style Guide
• For video editing specifics, refer to:
• Proofed | Editors | Emeritus | Cambridge Judge Business School Video Style Guide

School and Course Terminology

course, teacher and learners

Bold green indicates the preferences for this school/the specified courses.

• CJ-DEI / CJ-CPO.SEPO / CJ-BTV / CJ-DEI.RED / CJ-ODDT / CJ-BA R2

• CJ-CTO

Important School-/Course-Specific Notes

• Headings in green boxes need to include the type of page (this is for Emeritus designers' internal use).
• For example, in the following, the deletion of "Discussion page title" is incorrect:​
• Please use the phrase Key term review cards, not Key terms review cards.
• Text <bookended by arrows> is internal Emeritus information. Please do not edit:
• All of the above activities should be completed by <DELIVERY TO ADD date in Date Month, Date format>, <Time> UTC.
• Exception to UK English spelling: please retain Help Center (not Help Centre) – this is used across various Emeritus materials for different schools, and they want to retain consistency.
• The term Programme Support should retain initial capitals in titles.
• Retain use of "I" in contexts like this (next to photo), as it's a direct message from the faculty to the learner:

• Please note that the introductory text will look a little different from normal Floryboard text (see below).
• However, please maintain the general pattern of the first sentence ["This module has......and....., plus xx activities/activity."]
• For CJ-BA R2:
• In the outline, count each poll activity as a separate poll.
• In the outline, do not include the subheaders in the Introduction section.
• In the outline, do not include the PL Live Sessions section.

Capitalization

• Use initial capital letters for:
• Positions/job titles, eg Senior Tutor, Admissions Tutor, Director of Studies
• Degree titles, eg BA Honours in History
• Single Honours, Joint Honours, etc.
• Qualifications, eg GCSEs in Mathematics, Chemistry and History.
• Use lowercase letters for phrases such as cleantech, medtech, fintech.

Headers/subheaders

• All headers and subheaders: sentence case
• Includes the main module heading in Floryboards
• Following colons
• Video/activity titles – use an initial capital (e.g. Module 2: Feedback survey; Video 7: Tech issues)
• Other contexts – use lowercase (e.g. Capitalizing headers: how should you do it?)

Punctuation

• Do not use the serial comma unless necessary to avoid ambiguity.
• Parenthetical dashes: use spaced em dashes.
• Use hyphens in words beginning with prefixes such as co, de, pre, or re when two of the same vowels appear together, but not when the letters are different:
• co-operate, re-emerge, de-escalate, pre-eminent
• proactive, reorder, codependent
• Do not use full stops in abbreviations: eg, am, pm, op, no, cf, ie, ed, etc
• Do not use full stops after:
• Mr, Mrs, Dr, etc
• Initials: Dr M P S Handley (note space between each initial)
• Do not use the '&' symbol.
• Use italics for non-English words.
• Use single quotation marks for unfamiliar words/phrases.
• Use round brackets for nested parentheses: (as Jones (YY) maintains).

Numbers

• Spell out numbers one to ten; use numerals for 11 and above.
• Spell out the words 'million' and 'billion'.
• Use alongside figures for currency: £1 million.
• Also use with figures when referring to a specific amount: exactly 2.68 billion vs. approximately two billion.
• Use the % symbol whenever referring to a figure; spell out 'percent' only when discussing the concept.
• Only hyphenate a fraction when used as an adjective:
• two thirds (noun)
• a two-thirds majority (adjective)
• Use minimum number of digits in page ranges: 34–5, 107–17, 46–54
• No space between number and measurement unit: 6cm, 12kg
• GBP equivalent should be given for non-GBP currency amounts.
• Please leave a comment if this has not been included.

Times and Dates

• Date format: Friday, 16 January 2004
• Standard time zone: GMT/BST
• Time format: 12-hour clock – 10am, 3.45pm
• Use numbers for centuries: 20th century (no superscript)
• Give full four digits for year range across different centuries: 1850–1925
• Only use two digits for second year if within the same century: 1920–65

Bullet Lists

• If you use a complete sentence to introduce a bulleted list, then end it with a full stop, not a colon.
• For full-sentence bullets, start each point with a capital letter and end with a full stop.
• For lists of points that are not full sentences:
• place a colon at end of the sentence introducing the list
• use lowercase to start each point
• use a full stop only after the last item of a bulleted list of incomplete sentences/phrases.

Citations/Referencing

Harvard referencing style. Please use this Proofed Guide to Harvard Referencing only to ensure consistency. However, please use single quotation marks and punctuation outside the quotation marks. Examples:

email/web addresses, filenames

• Lowercase
• Please include https:// at the start of web addresses
• Follow with full stop if appearing at the end of a sentence
• No underline
• For downloadable files:
• lowercase
• hyphen between each word (instead of spaces)

Subject-Specific Terminology/Spelling Preferences

• biomedical
• cleantech
• 'data' is a singular noun (not plural)
• decision-making
• email
• fintech
• focused / focusing / focuses
• fundraising
• learnt
• log in (verb) (NOT log on)
• login (noun)
• medtech
• micro-level
• micro-scale
• multidisciplinary
• online
• postdoctoral
• spinouts
• startup
• under-representation
• website
• For CBS-ODDT: senseability and memorisability are terms developed by the faculty and should be retained.