Editors | Emeritus | Stanford Graduate School of Business (STN) | Video Style Guide

Key Style Guide Information and Links

This card covers guidance for editing STN videos.

• Dialect: US English
• Use these video specifics alongside the school's writing style guidance:
• Editors | Emeritus | Stanford Graduate School of Business (STN) Style Guide | DITR / SUST / ENTR
• For any style points not covered in the school style guide materials, refer to:
• Editors | Emeritus | Chicago Manual of Style (CMoS) Guidelines for Emeritus Content
• Spelling: Merriam–Webster
• Use the Title Case Converter to confirm correct approaches to casing capitalization.

Important Notes

title screen

• Video Title: CMoS Title Case

faculty intro

• Name and Designation: CMoS Title Case

60/40 (split) screens

• Header: CMoS Title Case
• Body text: sentence case
• Use periods only for complete sentences.

wide with text

• All text: sentence case
• Use periods only for complete sentences.

bleed with text

• All text: sentence case
• Use periods only for complete sentences.
• Use minimal text: one or two sentences/bullets. The frames are designed for visual impact.

graphics / callouts

• Screen Header: CMoS Title Case
• All text in graphics: sentence case
• No periods

null screens

• Header: Title Case
• Sub-headers: sentence case
• Body text: sentence case
• Graphs, charts, and graphics: sentence case
• No periods in infographics
• However, text appearing outside infographics should have a period for complete sentences.

tables

• Screen Header: CMoS Title Case
• Subheader: sentence case
• All rows and columns: sentence case