Editors | Emeritus | University of Texas McCombs School Executive Education (UTEE) | Video Style Guide

Key Style Guide Information and Links

This card covers guidance for editing UTEE videos.

• Dialect: US English
• Use these video specifics alongside the school's writing style guidance:
• Proofed | Editors | Emeritus | University of Texas McCombs School Executive Education (UTEE) Style Guide | CEN.SEPO / SUST.SEPO / MGPE / RIMA
• For any style points not covered in the school style guide materials, refer to:
• AP Style
• Spelling: Merriam–Webster
• Use the Title Case Converter to confirm correct approaches to casing capitalization.

Important Notes

• Use CMoS notes and bibliography style for citations.
• Keep text brief with straightforward, concise phrasing.
• If a list has a mix of phrases/fragments and full sentences, do not use periods. (Ideally, ensure parallelism in list structure.)

title screen

• Video Title: AP Title Case

faculty intro

• Name and Designation: AP Title Case

picture-in-picture (pip) / split screens

• All text: sentence case
• Use periods only for complete sentences.

text boxes / bleed with text

• All text: sentence case
• Use periods only for complete sentences.
• Word limit: 16–20

null screens

• Screen Header: AP Title Case
• Subheader: sentence case
• Body text: sentence case
• Graphs, charts, and graphics (including titles/headers): sentence case
• Use periods only for complete sentences.

tables

• Screen Header: AP Title Case
• Screen sub-header: sentence case
• All rows and columns: sentence case