Messenger Campaigns

A messenger campaign is used to target individuals you are already connected to on LinkedIn; Also known as your first degree network. It resembles a connector campaign but lacks the initial connection request since you are already connected to those individuals.

• Creating a Messenger Campaign
• Adding Contacts to a Messenger Campaign
• Additional Tips & Tricks

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How Does It Work?

Creating a Messenger campaign

1. From your dashboard, click on Campaigns

2. Click on Messenger

3. Click on +New campaign

4. Create a Messenger Campaign name.
• For consistency, it is recommended that your campaign title matches the name of your search.
5. (Optional) Duplicate steps from an existing messenger campaign, if applicable
6. Click on Create Messenger Campaign

Your new messenger campaign will automatically appear on your dashboard, in the bottom-most row.

6. Scroll down - Click to open your new campaign.

7. Click on Steps

8. Edit copy
9. When finished, click on Save

Adding contacts to a messenger campaign

Option 1: Build your target audience directly from your inbox

This is a slower, more manual process yet, extremely useful if you are wanting to hand-select specific contacts.

1. Click on Inbox

2. Select a contact and open their existing conversation
3. Click on Add to Messenger Campaign

4. Select the messenger campaign
5. Select the day/time you'd like the contact added
6. Click on Add to Messenger

Option 2: Create a 1st degree search

1. Create a search in either LinkedIn OR Sales Navigator
• Be sure to select "1st Degree Connections"
• For more information, please reference Types of Searches

2. Once filters are selected, copy the URL from the top of your browser
3. Navigate back to the software and click on the Search tab

4. Click on Start new search

5. Click on Messenger search (1st circle)
6. Create a Search name
7. If using LinkedIn, click on URL search. If using Sales Navigator, click on Sales Navigator search
8. Paste URL
9. Click on Add search task

Afterwards, the software will automatically refresh and the new search will appear on the far right-hand column.

If the search's status is "waiting" or "in progress," the upload has not been completed yet. Alternatively, a time stamp (i.e 2 minutes) indicates the software has completed its work on the backend.

Once a search is complete, the contacts are ready to be added to a campaign.

10. Click on Add found people to Messenger Campaign

11. Choose corresponding Messenger Campaign
12. Click on Add to Messenger Campaign

Afterwards, each contact's status will update from "Add to Campaign" to "In Queue." That is an indication that all contacts were successfully added from the search into a campaign.

Additional Tips & Tricks

Frequently, Messenger Campaigns may contact individuals with a pre-existing conversation. To ensure optimal results, it is strongly advised that you review the search and eliminate contacts who already have an established relationship or an ongoing conversation.

1. Turn Messenger Campaign OFF
2. To remove a contact from the campaign, click on the checkbox on the lefthand column.
3. Click on Delete
4. Repeat as needed. Once complete, turn Messenger Campaign ON

Benefits & Value

Using a messenger campaign is a highly effective strategy for various purposes such as event announcements, directing traffic to your website, and achieving higher conversion rates for specific call-to-actions. Based on our findings, the conversation rate for messenger campaigns is approximately twice as high compared to connector campaigns. Therefore, it is strongly recommended, particularly if you already possess a sizable network, as an excellent starting point.

Feature Attributes

Please note that the software gives priority to messenger campaigns over connector campaigns. If both are running simultaneously, tasks in the messenger campaign will be completed before the connector campaign. Keep this in mind when planning your campaigns, as you may need to toggle your messenger campaign on and off to allow the connector campaign to run simultaneously.

FAQ

I received a warning message when adding contacts to my campaign - What does this mean?

This error message is extremely common. More specifically, it is simply a notification stating that some contacts are already connected to an existing campaign and will now be transferred to the Messenger Campaign.

Related Topics

• Types of Searches

For more information, contact your Admin or Account Manager.