Start Here: Building Your Guru Business Case
๐ Why make a Guru Business Case?
BECAUSE METRICS AND STORIES MATTER.
Regardless of what industry you're in, it's important to understand what success looks like for your team to describe the impact your team has experienced with Guru. Metrics of success and individual stories (aka wins!) can communicate the value of Guru to build internal buy-in, win over the executive team, and ultimately build a knowledge-driven culture.
โจ How can you make one?
GET STARTED HERE
Go through the discovery questions and pull out themes, company OKRs, and stories. These will help inform the metrics and shape of your business case. Next, look through the 5 main areas Guru delivers value to see which one(s) are most applicable to your specific use case. You can click into each of the Cards to see some typical metrics & outcomes associated with each one.
๐ Discovery Questions
The first step to building your own business case for Guru is understanding how your company views success. These discovery questions will help you identify what is uniquely important to your team and give you clarity on how to move forward. Let's dive in! ๐โโ๏ธ
values
Which of your company values align with the values of a knowledge-driven culture, including transparency, learning, efficiency, and collaboration?
EXECUTIVE CHAMPION
Is there an executive champion in your organization that is passionate about a knowledge driven culture? (This person may not be your boss, or be on your team, but they will be someone who champions values of transparency and collaboration as your company grows).
BEFORE GURU
What are the pain points of the team that will be using Guru? Why is it worth it to change the way things are operating today? Whatโs the cost of not changing?
AFTER GURU
What was the transformation your team experienced by using Guru?
METRICS OF SUCCESS
How does your team define success? What are you already being measured on? How would a story around increased transparency, learning, efficiency, and collaboration align with those metrics/goals?
See: Measure the Value and ROI of Guru on the Guru Help Center
*This is a public card created to support July's Guru the Gathering, 7/29 at 2pm ET/11am PT on Building Buy-in: How to create your case for Guruโs ROI, featuring Brantley Merritt from ServiceSource. RSVP here.
Example Metrics & Outcomes by Value Driver
Now that you have an understanding of how your company views success, you can select the different value drivers that apply most. Each one includes some sample metrics and outcomes to help provide context for your own business case.