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Parsons Social Media Toolkit

This toolkit is a living document that you can share with your teams featuring a series of social media best practices and resources. It includes platform specific tips, TNS-curated strategies and templates, and ideas for increasing engagement and community building.

Getting Started

How to Create a New Social Media Account

  • Please consult this resource on how to create a new social media account

Social Media Platforms & Content

  • Each social media platform has its own preferred content types, sizing, and styling. To use these platforms effectively, you need to tailor your media to these different environments and to the audience. Use these guides and tutorials to make the most of your channel.

Guidelines for Social Media

  • Social media platforms, such as Instagram, Facebook, TikTok, LinkedIn, and others, are valuable platforms for telling the New School story and celebrating our community. These guidelines are for staff who manage or oversee college, department, student life, and other university-branded social media accounts.
    • Topics covered include student-generated content and takeovers, academic freedom, political advocacy, intellectual property, and more.

Parsons Social Media & Blog Inventory

  • An overview of all Parsons social media accounts and blogs can be found here. If yours in missing or the information needs to be updated, please reach out to Colleigh Stein.

Key University Policies

Social Media Policy
M&C AI Guidelines
Generative AI at The New School

Video Tutorials: Best Practices and Content Creation

Ready to go in-depth? Learn more about content development and posting strategies and best practices with the following video tutorials.

For more how-to guides and best practices on social media content creation, visit M&C Tools and Training.

Branded Templates & Post Planning Templates

Parsons Canva Account

  • Access customizable TNS- and Parsons-branded templates in Canva for posters, flyers, social media posts, and more. Learn more here.

Instagram Story Template

  • With TNS Adobe accounts, you can access Adobe Express which has some Instagram and Story templates
  • Additional TNS/Parsons branded Story Templates

Post Planning Document Template

You can use this template to plan your posts. Please make a copy of this document to use and edit for your program.

Submission Forms

Instagram submission forms

Consider creating a Google form to collect submissions of student and alumni work for Instagram. Items to include on the form:

  • Email
  • Full name & pronouns
  • Instagram handle to tag the individual
  • Position (student, alumni, faculty, etc)
  • Department/degree/program/graduation year
  • A file upload section to submit image / video files
  • Brief description of the work
  • A link to the release form (all assets must be released by the owner in order to use on any Parsons social media account and other official university platforms).

Tips & Tricks

Related Topics

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